procter & gamble
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Ad Tech
Why 2018’s New Model Ad Agency is one we know already
Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view…
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Creative
Saatchi breaks the Christmas mould for Pampers
Saatchi & Saatchi has produced a 12 Days of Christmas number for Pampers (yawn) but, actually, it’s a lively and…
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Advertisers
Does Always’ new ‘Try. Fail. Learn.’ fail?
Is the Always #LikeAGirl campaign from Leo Burnett for Procter & Gamble running out of steam? It’s won plaudits all…
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Advertisers
P&G enters race debate in US with BBDO master class
There’s no company more synonymous with “white” than Procter & Gamble, for entirely understandable laundry-related reasons. But P&G is now…
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Advertisers
P&G chooses Publicis for £210m UK media
Publicis Media’s Starcom has retained Procter & Gamble’s £210m media account with an expanded brief, winning press buying among other…
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Advertisers
Grey New York goes into battle for Pantene
Here’s a new campaign from Grey New York (not Valenstein and Fatt as it’s temporarily known in London – for…
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Advertisers
Grey gives up on Coty as creative stars vie for beauty brands
WPP’s Grey has resigned its short-lived Coty business citing “financial differences.” It worked on the various beauty brands Procter &…
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Ad Tech
Big advertisers wake up to perils of digital and data – well, some of them do
Advertisers don’t have to agree about everything of course but the groovy new digital world seems to have them in…
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Advertisers
P&G calls full-on media review of £210m UK account
Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for…
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