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P&G’s Fairy looks like much-needed boost for Publicis

P&G’s Fairy looks like much-needed boost for Publicis

Publicis Worlwide seems to have won Procter & Gamble’s Fairy washing-up liquid account, beating Grey. Publicis handled the business in the US, Grey outside. This seems to be part of P&G’s drive to reduce agency fees by $500m (it claims ...

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Publicis boss Levy denies P&G fee squeeze

Publicis boss Levy denies P&G fee squeeze

Publicis Groupe boss Maurice Levy has dismissed reports that biggest client Procter & Gamble is slashing the group’s fees – leading to a round of redundancies – as “pure bullshit.” Speaking at last week’s Davos chat-fest Levy had to acknowledge ...

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Omnicom to set up new P&G media agency to fend off client conflict problems.

Omnicom to set up new P&G media agency to fend off client conflict problems.

Despite our assertion yesterday that clients were more concerned with cost than conflict these days Omnicom, winner of the bulk of Procter & Gamble’s $2.6bn media spend in North America and Canada, says it’s going to create a third media ...

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P&G moves $2.6bn North America media to Omnicom

P&G moves $2.6bn North America media to Omnicom

It would be surprising if Publicis Groupe boss Maurice Levy didn’t know that most of the company’s North American Procter & Gamble media business was lost when he announced the reorganisation into four ‘hubs’ last week, including Publicis Media headed ...

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Lenor and Grey rustle up skirt epic

Lenor and Grey rustle up skirt epic

Here’s something to cheer up a dank, rainy so-called summer day (the Scots say ‘dreek’), a Procter & Gamble commercial from Germany bizarrely. Fabric softener Lenor and agency Grey have chosen to divert us with a paean of praise for ...

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Struggling P&G slashes $300m from agency costs

Struggling P&G slashes $300m from agency costs

Consumer goods giant Procter & Gamble – the world’s biggest advertiser but currently bedevilled by flat sales and profits – is making its extensive agency line-up take the hit as it moves more money from agency fees into bigger media ...

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