Home / Tag Archives: procter & gamble

Tag Archives: procter & gamble

Feed Subscription

Struggling P&G slashes $300m from agency costs

Struggling P&G slashes $300m from agency costs

Consumer goods giant Procter & Gamble – the world’s biggest advertiser but currently bedevilled by flat sales and profits – is making its extensive agency line-up take the hit as it moves more money from agency fees into bigger media ...

Read More »

P&G’s Always is Super Bowl winner: but is it an ad?

P&G’s Always is Super Bowl winner: but is it an ad?

Apparently this cut-down version of an old Always sanpro ad from Procter & Gamble and Leo Burnett (are we still allowed to say ‘sanpro’?) got more social media activity than even Anomaly’s puppies/horse/big bad wolf opus did for Budweiser. Well ...

Read More »

Grey London trims up P&G’s Gillette

Grey London trims up P&G’s Gillette

Grey London’s quite a lively agency these days – as is Grey New York – and its latest effort is ‘100 years of hair’ for P&G’s Gillette. Very good, although I suspect it won’t seduce customers who wonder why Gillette ...

Read More »

P&G discovers the joys of brand management – again

P&G discovers the joys of brand management – again

It’s back to the future at the world’s biggest advertiser Procter & Gamble. The giant consumer goods company has re-installed AG Lafley as CEO in place of Bob McDonald and announced that it is shifting from ‘marketing’ to brand management ...

Read More »

P&G’s Always tackles women, running and boobs

P&G’s Always tackles women, running and boobs

It’s amazing isn’t – close on 3000 years of supposed civilisation and we still (male-dominated society) can’t get to grips with women. Just bizarre. Anyway, brands are trying to do their bit – to sell their brands, obviously – and ...

Read More »

Unilever takes on P&G in battle for moms

Unilever takes on P&G in battle for moms

Or should that be ‘mums?’ Anyway Unilever is launching a new film for Comfort fabric conditioner which features two harrowing ‘mom’ stories. Procter & Gamble had a rather different spin on moms and their relationship to big consumer goods companies ...

Read More »
Scroll To Top