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Publicis boss Levy denies P&G fee squeeze

Publicis boss Levy denies P&G fee squeeze

Publicis Groupe boss Maurice Levy has dismissed reports that biggest client Procter & Gamble is slashing the group’s fees – leading to a round of redundancies – as “pure bullshit.” Speaking at last week’s Davos chat-fest Levy had to acknowledge ...

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P&G moves $2.6bn North America media to Omnicom

P&G moves $2.6bn North America media to Omnicom

It would be surprising if Publicis Groupe boss Maurice Levy didn’t know that most of the company’s North American Procter & Gamble media business was lost when he announced the reorganisation into four ‘hubs’ last week, including Publicis Media headed ...

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Lenor and Grey rustle up skirt epic

Lenor and Grey rustle up skirt epic

Here’s something to cheer up a dank, rainy so-called summer day (the Scots say ‘dreek’), a Procter & Gamble commercial from Germany bizarrely. Fabric softener Lenor and agency Grey have chosen to divert us with a paean of praise for ...

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Struggling P&G slashes $300m from agency costs

Struggling P&G slashes $300m from agency costs

Consumer goods giant Procter & Gamble – the world’s biggest advertiser but currently bedevilled by flat sales and profits – is making its extensive agency line-up take the hit as it moves more money from agency fees into bigger media ...

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P&G’s Always is Super Bowl winner: but is it an ad?

P&G’s Always is Super Bowl winner: but is it an ad?

Apparently this cut-down version of an old Always sanpro ad from Procter & Gamble and Leo Burnett (are we still allowed to say ‘sanpro’?) got more social media activity than even Anomaly’s puppies/horse/big bad wolf opus did for Budweiser. Well ...

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