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Tag Archives: procter & gamble

P&G calls full-on media review of £210m UK account

Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for Publicis Groupe which owns incumbent media agency Starcom. In the US Publicis lost the bulk of P&G’s whopper $2.7bn account ...

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Maybe women in adland doth protest too much

Has anything untoward happened to senior Procter & Gamble executive Roisin Donnelly? This piece in Campaign reads like an obituary. Actually she’s leaving the company after 31 years, presumably in good financial shape. The piece was accompanied by a ringing ...

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Wieden+Kennedy unveils a sweaty Secret for P&G

Procter & Gamble deodorant Secret is “stress tested for women” (who don’t sweat, they perspire – or is that sexist?) so Wieden+Kennedy HQ in the US has come up with some gruelling tasks or questions – for them, like proposing. ...

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P&G’s Fairy looks like much-needed boost for Publicis

Publicis Worlwide seems to have won Procter & Gamble’s Fairy washing-up liquid account, beating Grey. Publicis handled the business in the US, Grey outside. This seems to be part of P&G’s drive to reduce agency fees by $500m (it claims ...

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Publicis boss Levy denies P&G fee squeeze

Publicis Groupe boss Maurice Levy has dismissed reports that biggest client Procter & Gamble is slashing the group’s fees – leading to a round of redundancies – as “pure bullshit.” Speaking at last week’s Davos chat-fest Levy had to acknowledge ...

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