By Staff on May 20, 2013
If you’re coughing up around €4000 for a full Cannes Lions delegate pass this year then your paymasters might like to know you’re doing something other than swigging rose and eyeing up the Swedish delegates. So Cannes has teamed with Omnicom media agency PHD to create an app-based competition that allows delegates to show how [...]
Posted in Agencies, Clients, Media, News | Tagged app, cannes lions, delegate pass, media strategy, phd, ping, source operating system, win cannes
By Stephen Foster on February 11, 2013
Which will put the cat among the pigeons in all sorts of places, not least Sir Martin Sorrell’s WPP which used to employ Eric Newnham (left), boss of new out of home contender Talon, as CEO of Kinetic. Talon, which Newnham bought from City ad agency Ptarmigan, has got off to a flying start, chiefly [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Colin Gottlieb, Eric Newnham, kinetic, omnicom, omnicom media group, out of home, phd, Sir Martin Sorrell, talon, WPP
By Stephen Foster on December 11, 2012
Marketing magazine in the UK has chosen BBH, Bartle Bogle Hegarty as was, as its creative agency of the year, among a long list of agencies doing all sorts of things, which BBH presumably doesn’t. PHD wins its media agency of the year gong, which it always does. PHD, Omnicom’s second media agency, is the [...]
Posted in Agencies, Clients, Creative, Media | Tagged ad of the year, agency of the year, bbh, marketing magazine, moreeaboutadvertising, person of the year, phd
By Stephen Foster on October 5, 2012
No-one actually as Unilever has decided to keep its media buying for Western Europe with WPP’s Mindshare and that for Eastern Europe and China with Omnicom’s PHD. As Unilever, which spends nearly $7bn on advertising globally a year, also decided to keep its US media buying with Mindshare the only winner in the process is [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Interpublic, Luis Di Como, media review, mindhare, omnicom, phd, unilever, WPP
By Staff on June 28, 2012
It looks as though Omnicom’s PHD has won the planning brief for Unilever’s $6bn global media account from WPP’s Mindshare although Mindshare remains the favourite to win the consumer goods giant’s media buying worldwide, having already been re-appointed to handle its $1.3bn account in the US. Interpublic’s Initiative, which handles Unilever buying in South America, [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged carat, general motors, global media review, initiative, Interpublic, mindshare, omnicom, phd, unilever, WPP
By Staff on June 21, 2012
Omnicom Media Group agencies OMD and PHD won a combined total of 20 medals, topped by the category Grand Prix for the Google Voice Search campaign created by Manning Gottlieb OMD and a Gold Lion awarded to PHD Lima. Along with winning the Grand Prix, OMD was awarded a total of a 15 Media Lions [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged cannes, Daryl Simm, grand prix, gunn report, manning gottlieb, media awards, omd, phd, WPP
By Staff on May 25, 2012
WPP’s Mindshare is reported to have kept its $1.4bn Unilever media business in the US in the first stage to be completed of the consumer goods giant’s review of its global media account, worth $6bn in all. The spotlight now falls on Omicom’s PHD which handles most Unilever media in markets outside the US. WPP [...]
Posted in Agencies, Clients, Media, News | Tagged $1.4bn US account, $6bn global media review, Antony Young, cost reductions, gap, gsk, mindshare, omd, omnicom, phd, unilever, us tv upfronts, WPP
By Angie Dean on May 14, 2012
ITV has unveiled its first two commercials using Shazam, an app that lets you access competitions and giveaways when you’re watching a commercial. The first two, for Cadbury and Pepsi, aired during Saturday’s final of Britain’s Got Talent, won by a performing dog act. Here’s Cadbury’s ‘Unwrap Gold’ from media agency PHD’s Drum unit, plugging [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged app, britain's got talent final, cadbury, clm bbdo, dog act, drum, itv, mindshare, olympics, Pepsi, phd, shazam, ticket giveaway
By Stephen Foster on March 21, 2012
Things haven’t been great at McCann Worldgroup recently with series of big account losses (Nescafe, Exxon) and top exec departures. But now McCann has bagged Sony Mobile globally and the new company (Sony recently bought out its phones partner Ericsson AB for about $1.5bn) is promising to batter the likes of Apple’s iPhone and Samsung’s [...]
Posted in Agencies, Clients, Creative, News | Tagged children, exxon, iPhone, lbi, Linus Karlsson, made of imagination, mccann worldgroup, nescafe, Nick Brien, phd, samsung galaxy, sony mobile, Steve Walker, Wes Anderson, xperia smartphone
By Staff on February 9, 2012
Omnicom-owned TBWA Worldwide has won GlaxoSmithKline’s $100m Aquafresh toothpaste creative account from WPP’s Grey and is set to manage the account from London. GSK is one of Grey’s biggest global accounts. GSK hired Omnicom media shop PHD to handle its global media account back in 2010. This is a huge boost for TBWA London which [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $100m account, alli, aquafresh, glaxosmithkline, grey, muller yogurt, omnicom, phd, resignation, tbwa london, tbwa worldwide, WPP
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