By Staff on December 19, 2011
WPP’s creative agencies, especially Ogilvy & Mather, are having a good run in the US at the moment but on the media front, particularly at MEC, it’s not quite so good. MEC, which recently replaced North America CEO Lee Doyle with Marla Kaplowitz (left), has now lost $100m Toys ‘R US to Omnicom’s OMD and [...]
Posted in Agencies, Clients, Media, News | Tagged activision, groupm, kinetic, Lee Doyle, Marla Kaplowitz, maxus, mec, media agencies, mediacom, mindshare, novartis, ogilvy & mather, omd, omnicom, optimedia, phd, pizza hut, publicis groupe, sony ericsson, toys 'r us, WPP
By Stephen Foster on December 15, 2011
It’s that time of year when publications hand out awards (we may even succumb to the temptation ourselves) and it’s hardly a surprise that Campaign has chosen Bartle Bogle Hegarty as its agency of the year (for what seems like ever you would probably have made money betting on BBH each year in January). Anyway [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged akqa, audi, barnardo's, bartle bogle hegarty, bbdo, bbh, blink, campaign agencies of the year, groupm, guardian, maxus, ogilvyone, omnicom, phd, Sir Martin Sorrell, stella artois, Waitrose, wieden+kennedy, wonderbra, WPP
By Stephen Foster on December 13, 2011
Media agencies working for Unilever are going to have a rather busier Christmas than they anticipated as the packaged goods giant has decided on another media review just two years after it consolidated North America and Europe into WPP’s Mindshare and the rest into Omnicom’s PHD. Both incumbents will pitch along with a few lucky [...]
Posted in Agencies, Clients, Media, News | Tagged carat, general motors, global media review, groupm, Keith Weed, Laura Klauberg, Louis Di Como, minshare, omnicom, phd, procter & gamble, publicis groupe, unilever, WPP
By Angie Dean on August 11, 2011
Merged US airline United Continental has appointed Dentsu-owned Mcgarrybowen and indie media shop Horizon to handle its $100m account against competition from Arnold Worldwide and MPG and TBWA and PHD. Mcgarrybowen, headed by former Y&R veteran John McGarry, is the hottest of the hot at the moment among US agencies, having already won more than [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged account move, advertising, aegis, arnold worldwide, burger king, coninental airlines, horizon, mcgarrybowen, mpg, phd, sears, tbwa, united airlines, united continental
By Staff on August 1, 2011
Indie digital giant AKQA has hired James Hudson from Webliquid as head of media and search for the agency. Hudson, who will head up AKQA’s European media operation, will report to Scott Symonds, global head of AKQA Media. The move is significant as AKQA, the subject of constant takeover rumours, is keen to move into [...]
Posted in Agencies, Media, News | Tagged acqua, clorox, europe, french connection, i-level, James Hudson, media planning, phd, Scott Symonds, search
By Stephen Foster on February 22, 2011
Media agency PHD, number two to OMD in the Omnicom media line-up, is celebrating its 21st birthday and, although it’s always been a darling of the UK business press it now seems to be establishing itself as a genuine world player, recently winning drug giant GSK’s $1.4bn US account and consolidating its hold on $300m [...]
Posted in Agencies, Clients, Media, News | Tagged 21st birthday, Andrew McLean, David Pattison, gap, gsk, John Ayling, Jonathan Durden, Nick Horswell, omd, omnicom, phd
By Stephen Foster on January 4, 2011
MediaCom, until recently the jewel in WPP’s media planning and buying crown, seems to be having endless troubles in the US, CEO Doug Checkeris departing in the wake of the loss of the $1.4bn GSK business to Omnicom’s PHD. Here’s Ad Age’s report: After a string of major account losses, WPP’s GroupM today announced that [...]
Posted in Agencies, Clients, Media, News | Tagged Ad Age, Doug Checkeris, gsk, Harvey Goldherz, mediacom, mediaedge, mindshare, omnicom, phd, WPP
By Stephen Foster on December 20, 2010
By beating incumbent WPP-owned MediaCom, Publicis Groupe’s Starcom and Havas’ Media Planning Group in one of the biggest media account moves of the year. The win (drugs giant GSK is America’s 18th biggest advertiser) is a huge coup for PHD, not so long ago seen as the runt of the (two pig) Omnicom media litter [...]
Posted in News | Tagged Andrew McLean, David Pattison, gap, glaxosmithkline, John Ayling, Jonathan Durden, media planning group, mediacom, Nick Horswill, omd, omnicom, phd, starcom, WPP
By Staff on July 8, 2010
When ITV and some other ad-interested commercial broadcasters, Channels 4 and 5, GMTV (now owned by ITV), Sky and Turner Broadcasting set up a marketing body called Thinkbox three years ago to promote ads on TV we all thought, yeah, you’ll lose interest in a bit and won’t put in any money anyway. Well they [...]
Posted in Media, News | Tagged itv, phd, Tess Alps, the red brick road, thinkbox
By Stephen Foster on May 20, 2010
Advertiser trade body ISBA’s latest Paying for Advertising report moans about agency profits even as it reports that agency fee levels are still falling. This is according to Campaign which seems to have been given a sneak preview of the report which is published next week. Agency profit margins “remain remarkably resilient,” say the advertisers [...]
Posted in Agencies, Clients, Media, News | Tagged cadbury, fees, isba, Kraft, phd, starcom
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