By Stephen Foster on May 17, 2013
Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an even better player, has also announced his retirement and it’s likely that another, 40 year-old [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged adidas, Andre Agassi, David Beckham, manchester united, PepsiCo, retirement, Sir Alex Ferguson, sponsors
By Stephen Foster on May 2, 2013
If you unleash a rapper on your advertising you’d better have a minder or three to hand and Pepsi obviously didn’t when it appointed Tyler The Creator’s Camp Flog Gnaw to produce a campaign for Mountain Dew. Pepsi has pulled this (so the above may disappear soon), saying it took full responsibility for the opus [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged bbdo new york, camp flog gnaw, George Parker, goat, mountain dew, PepsiCo, racist ad, Tyler the Creator
By Stephen Foster on November 11, 2012
BBC director-general George Entwistle has resigned following a staggeringly poor showing on the BBC’s own Today programme yesterday morning and former Pepsico marketing boss Tim Davie (pictured) has taken over as interim director general. Davie must regard this as a mixed blessing – he was due to take over as head of BBC World in [...]
Posted in Finance, Media, News, Politics | Tagged BBC, bbc world, George Entwistle, Helen Boaden, Jimmy Savile, Lord McAlpine, Lord Pattenr, newsnight, PepsiCo, Tim Davie
By Stephen Foster on October 12, 2012
Earlier this week we had Alex Bogusky’s anti-sugar diatribe for the CSPI and now indie film maker Ariel Broggi is gaining some traction with this online film claiming that US children now are dying at a younger age than their parents because of sugar-induced obesity, diabetes etc. Which is pretty shocking, even if you’re free [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged Alex Bogusky, Ariel Broggi, coca-cola, gsk, Jonathan Mildenhall, PepsiCo, pfizer, sugar
By Stephen Foster on August 16, 2012
PepsiCo’s Gatorade is giving itself a big pat on the back with this ad featuring Olympic sprint king Usain Bolt from TBWA Chiat Day. And very good it is for a re-cut quickie. PepsiCo, of course, wasn’t an Olympics sponsor unlike arch-rival Coca-Cola. Which, as far as I can recall, didn’t produce any decent Olympics [...]
Posted in Agencies, Clients, Creative, News | Tagged coca-cola, gatorade, olympics, PepsiCo, tbwa chiat day, Usain Bolt
By Staff on May 15, 2012
Brand owners rather than brands are becoming the stars in 2012 with Procter & Gamble emerging from its Cincinnati fastness to feature in its own ads, Unilver continuing its high profile sustainability programme and others like PepsiCo trying to make itself synonymous with music. Now dear old Kellogg’s, 90 years old this year (106 if [...]
Posted in Agencies, Clients, Creative, News | Tagged 90 years old, athletes, corn flakes, corporate retread, frosted flakes, interbrand, kellogg's, let's make today great, london olympics, Mark Baynes, new logo, new lopgo, PepsiCo, pop tarts, procter & gamble, project signature, special k, unilever, vml
By Stephen Foster on May 3, 2012
In a further worrying sign that Pepsico has lost its remaining marbles, the company is about to roll out a super-promotion which includes about a billion cans of Pepsi plastered with images of (now deceased) pop uberstar Michael Jackson. This is apparently to commemorate the 25th anniversary of Jacko’s famous album Bad. And obviously keys [...]
Posted in Agencies, Clients, Creative, News | Tagged bad, bbdo, billion cans, chiat day, coca-cola, global campaign, Hollywood, live for now campaign, Michael Jackson, music platform, off the wall, omnicom, Pepsi, PepsiCo, Quincy Jones
By Stephen Foster on April 30, 2012
And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for as far back as anyone can remember. But there have been times in the last [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged bbdo, Dell, enfatico, entertainment platform, first global campaign, goodby silverstein, grey, Interpublic, live for now, mccann, news corporation, Nicki Minaj, omnicom, Pepsi, PepsiCo, pop culture, rkcr/y&r, Simon Lowden, tbwa chiat day, team pepsi formula, Vodafone, WPP
By Stephen Foster on April 13, 2012
PepsiCo North America has taken the chopper to its agency roster, nixing about 50 agencies and putting nearly all the business into Omnicom, chiefly BBDO but also TBWA and DDB. As such it’s a mirror of the General Motors strategy, cut down suppliers, save costs and, hopefully, get something better. In GM’s case it formed [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, Andrew Robertson, bbdo, clm/bbdo paris, Coke, ddb, diet coke, omnicom, Pepsi, PepsiCo, tbwa chiat day
By Stuart Smith on March 1, 2012
Chief executive Sir Martin Sorrell was in feisty form as he reported the best set of financial performance figures in years at the world’s largest marketing services company by revenue (full results here). The WPP growth engine is, apparently, firing on all six cylinders: billings, revenue, earnings per share, pre-tax profit, organic growth (or like-for-like [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged 2011 results, bonus, coca-cola, Interpublic, olympics, PepsiCo, procter & gamble, quadrennial effect, Sir Martin Sorrell, WPP, £1bn profit
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