Paul Simons
-
Advertisers
Paul Simons: when you’re betting on England (or any sports team) be sure to have a Plan B
I wonder how many brands are trying to change airtime or copy since England crashed out of the World Cup?…
Read More » -
Advertisers
Paul Simons: why understanding positioning and proposition is the key to telling a brand story
The holy grail of developing outstanding communication can get derailed by confusion and misunderstanding of some basic laws. Being didactic…
Read More » -
Advertisers
Paul Simons: why the German discounters (and Waitrose) have changed British supermarkets for ever
Is the UK grocery market going through irreversible change? It’s not been a great week for some of the supermarket…
Read More » -
Advertisers
Paul Simons: why VW should teach non-German car advertisers an old but valuable lesson
VW continues to deliver memorable advertising It is rare for car advertising to sustain a core brand personality over time;…
Read More » -
Advertisers
Paul Simons: are top managers and the City finally waking up to the reality of ‘brand damage?’
Is ‘Brand Damage’ a consideration for the City? A financial journalist in the business press last weekend referred to ‘brand…
Read More » -
Advertisers
Paul Simons: Omnicom/Publicis shows us that mergers are really takeovers by another name
John Wren, CEO of Omnicom, has sworn never again to attempt a merger of equal partners in the wake of…
Read More » -
Advertisers
Paul Simons: why Virgin’s global advertising review puts 20 years of brand-building at risk
What lies behind the Virgin Atlantic creative review? Virgin Atlantic have announced they’re going to conduct a global creative review…
Read More » -
Advertisers
Will Ryanair’s leopard-changing-its-spots act help it to fight Easyjet in the European short-haul market?
So this is Ryanair’s brave new world Ryanair is running new advertising in the UK flagging its new, cuddly brand…
Read More » -
Advertisers
Facebook’s tenth birthday is worth celebrating – but will things look quite so rosy in another ten years’ time?
As we approach February 2014 we can look forward to a big birthday party at Facebook as they celebrate their…
Read More »