Paul Simons
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Why the word ‘consumer’ is an irritating marketing use (and abuse) of language.
The word ‘consumer’ is an irritating misuse of language. This short piece is a soap box moment that’s been waiting…
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Advertisers
It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows
Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming…
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