Paul Bainsfair
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Ad Tech
Paul Bainsfair: how to safeguard advertising’s future
IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how…
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News
IPA Bellwether survey shows UK ad budgets up with further rises expected from 2014 onwards
The Q4 2013 IPA Bellwether Report shows a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive…
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IPA Bellwether survey paints rosy ad picture for UK
Boom times are back in UK advertising and marketing according to the latest IPA Bellwether survey carried out by Markit.…
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IPA slams government procurement e-auctions
The UK IPA Council, which consists of representatives of leading creative and media agencies, has passed an unprecedented vote of…
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New IPA Bellwether survey paints picture of higher adspend in an improving UK economy
As we suspected, the IK IPA’s new Bellwether survey of marketing expenditure shows that marketing budgets in the UK were…
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IPA’s UK Bellwether Survey: the good news is that things aren’t quite as bad as they were
Ed Balls cals it ‘flatlining,’ others say the UK economy is bumping along the bottom – and clearly advertising is…
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