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Martin Agency unwraps more creative goodies for Oreo

Martin Agency unwraps more creative goodies for Oreo

Oreo is one of those products that seem to have a life of their own. Described as a ‘chocolate sandwich cookie’ (although the filling isn’t chocolate) it’s been selling by the bucketload since 1912. Owner Mondelez International and The Martin ...

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Oreo takes another bite of Wieden+Kennedy

Oreo takes another bite of Wieden+Kennedy

Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for ...

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W+K gets over the line with Super Bowl Oreo spot

W+K gets over the line with Super Bowl Oreo spot

Here’s Wieden+Kennedy’s Oreo Super Bowl ad for Mondelez, with the obligatory consumer competition this time using Instagram. As everybody expected it’s a cookies vs cream bunfight, appropriately over the top and set in a library. And the verdict? It’s OK, ...

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