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Oreo takes another bite of Wieden+Kennedy

Oreo takes another bite of Wieden+Kennedy

Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for ...

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W+K gets over the line with Super Bowl Oreo spot

W+K gets over the line with Super Bowl Oreo spot

Here’s Wieden+Kennedy’s Oreo Super Bowl ad for Mondelez, with the obligatory consumer competition this time using Instagram. As everybody expected it’s a cookies vs cream bunfight, appropriately over the top and set in a library. And the verdict? It’s OK, ...

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Oreo picks Wieden+Kennedy for Super Bowl blitz

Oreo picks Wieden+Kennedy for Super Bowl blitz

Wieden+Kennedy has trumped incumbent agency DraftFCB to win the task of creating new snacks company Mondelez’s Oreo campaign for next year’s Super Bowl. This is hardly a surprise as it looked like the most unequal contest in recent adland history ...

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