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Kemp Little: why marketers need to front up if they’re flogging not vlogging

Kemp Little: why marketers need to front up if they’re flogging not vlogging

The use of video bloggers or “vloggers” to endorse products in their vlogs (through platforms such as YouTube) is becoming an increasingly prevalent online marketing strategy. As online personalities become more influential, vlogging is an effective way to influence consumer ...

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Martin Agency unwraps more creative goodies for Oreo

Martin Agency unwraps more creative goodies for Oreo

Oreo is one of those products that seem to have a life of their own. Described as a ‘chocolate sandwich cookie’ (although the filling isn’t chocolate) it’s been selling by the bucketload since 1912. Owner Mondelez International and The Martin ...

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Mondelez’s Oreo and The Martin Agency join the cutesy animation caravan

Mondelez’s Oreo and The Martin Agency join the cutesy animation caravan

I wonder if The Martin Agency had seen McCann Melbourne’s ‘Dumb Ways To Die’ before they produced this new ‘Wonderfilled’ campaign for Mondelez’s signature brand Oreo? They’d certainly have seen CAA’s Grand Prix-winning Chipotle. But there’s nothing wrong with cutesy ...

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Wieden+Kennedy is still on the Oreo case – this time with new ‘life raft’ commercial

Wieden+Kennedy is still on the Oreo case – this time with new ‘life raft’ commercial

Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation ...

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Oreo takes another bite of Wieden+Kennedy

Oreo takes another bite of Wieden+Kennedy

Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for ...

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W+K gets over the line with Super Bowl Oreo spot

W+K gets over the line with Super Bowl Oreo spot

Here’s Wieden+Kennedy’s Oreo Super Bowl ad for Mondelez, with the obligatory consumer competition this time using Instagram. As everybody expected it’s a cookies vs cream bunfight, appropriately over the top and set in a library. And the verdict? It’s OK, ...

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