By Stephen Foster on May 16, 2013
I wonder if The Martin Agency had seen McCann Melbourne’s ‘Dumb Ways To Die’ before they produced this new ‘Wonderfilled’ campaign for Mondelez’s signature brand Oreo? They’d certainly have seen CAA’s Grand Prix-winning Chipotle. But there’s nothing wrong with cutesy animation and a decent tune; provided you pull it off – otherwise you’ll be choking [...]
Posted in Agencies, Clients, Creative | Tagged chipotle, cutesy animation, dumb ways to die, mondelez, oreo, wonderfilled campaign
By Angie Dean on March 13, 2013
Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation of the brief really (which usually makes clients happy). With the 2013 awards season creeping [...]
Posted in Agencies, Clients, Creative, News | Tagged awards, draftfcb, mondelez, oreo, the martin agency, tv ad, wieden+kennedy portland
By Staff on March 2, 2013
Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for business as usual. Then The Martin Agency appeared from left field, tasked with creative duties [...]
Posted in Agencies, Clients, Creative, News | Tagged David Neevel, draftfcb, mondelez, online films, oreo, super bowl, the martin agency, wieden+kennedy
By Angie Dean on February 4, 2013
Here’s Wieden+Kennedy’s Oreo Super Bowl ad for Mondelez, with the obligatory consumer competition this time using Instagram. As everybody expected it’s a cookies vs cream bunfight, appropriately over the top and set in a library. And the verdict? It’s OK, doesn’t drop the ball.
Posted in Agencies, Clients, Creative, News | Tagged mondelez, oreo, super bowl, wieden+kennedy portland
By Stephen Foster on February 1, 2013
The Super Bowl ad we all want to see before Sunday’s game is Wieden+Kennedy Portland’s for Oreo – Mondelez gave the task to W+K ahead of official lead agency DraftFCB. Apart from info to the effect that it features a struggle between between people who like the crunch and those who like the cream in [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged coca-cola, cokechase, competition, draftfcb, mondelez, oreo, super bowl 2013, wieden+kennedy portland
By Stephen Foster on December 10, 2012
My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending over backwards to restate its loyalty to decidedly uncool incumbent Draft FCB – and awarding [...]
Posted in Agencies, Clients, Creative, News, Research | Tagged ad avoiders, draftfcb, fearless group, Jerry Judge, Lowe, mondelez, oreo, research, super bowl, the martin agency, wieden+kennedy
By Stephen Foster on November 30, 2012
*The Leveson Inquiry into UK media ethics (or the lack of them) duly reported and proposed a very sensible system of, essentially, self regulation for the UK’s rumbustious national press, with a legal framework preventing the bastards from just ignoring the rules and doing what they always have done. All perfectly sensible – so off [...]
Posted in Agencies, Clients, Creative, Media, News, Politics | Tagged Andy Coulson, cannes, David Cameroon, draftfcb, finland, leveson inquiry, mondelez, norway, oreo, Rebekah Brooks, rolling stones, vikings, wieden+kennedy
By Stephen Foster on November 29, 2012
Oreo, now owned by Mondelez, has added Interpublic’s The Martin Agency to its roster to handle US creative business. Which is a bit of a surprise as we all thought it was headed to Wieden+Kennedy Portland following that agency’s appointment to handle next year’s Super Bowl campaign. It can’t be a case of Super Bowl [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged draftfcb, John Campbell, Kraft, Michael Roth, mondelez, oreo, scali mccabe sloves, the martin agency, wieden+kennedy portland
By Staff on November 28, 2012
Wieden+Kennedy has trumped incumbent agency DraftFCB to win the task of creating new snacks company Mondelez’s Oreo campaign for next year’s Super Bowl. This is hardly a surprise as it looked like the most unequal contest in recent adland history when it was announced, given the current status of the two agencies. Chicago-based DraftFCB, part [...]
Posted in Agencies, Clients, Creative, News | Tagged draftfcb, Gillette, mondelez, oreo, procter & gamble, super bowl campaign, wieden+kennedy
By Staff on October 7, 2012
Interpublic-owned DraftFCb hasn’t had the best of times recently, losing $1bn SC Johnson to BBDO and Ogilvy, Coors to WPP and seeing bits of its Taco Bell business dribble away. Now Mondelez, the newly-minted company containing Kraft’s snacks business, has asked it to repitch against agency of the moment Wieden+Kennedy for huge snack brand Oreo [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo, draftfcb, facebook, Gillette, Kraft, mondelez, oreo, procter & gamble, super bowl, Todd Tilford
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