ogilvy
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British Airways tiptoes back into the air with Ogilvy
British Airways is saddling up for a (hoped-for) return to the air with its first post-pandemic campaign. “We all have…
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WPP’s Ogilvy wins global Absolut business
New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut.…
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Zippo returns to Ogilvy – can they follow in the great founder’s footsteps?
Here’s a blast from the past in the present: Ogilvy has wom Zippo, the iconic American lighter that no self-respecting…
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Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies
The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new…
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Paul Simons: is the new marketing model upstream consultants and downstream ad agencies?
Here’s another piece (topical still, from earlier this year) by MAA’s Paul Simons who sadly died earlier this week. Paul…
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Ogilvy’s Andy Main lures Devika Bulchandani from McCann in first big move
New Ogilvy CEO Andy Main, hired from Deloitte Digital, has made his first big move, bringing in Devika Bulchandani from…
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More trouble at Grey London as CEO in limbo – is a WPP merger with Ogilvy coming nearer?
Grey London has been anything but grey in recent years, with seemingly countless comings and goings. Not that long ago…
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WPP merges Grey Paris into Ogilvy – is a much bigger deal on the cards?
WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may…
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Can Deloitte Digital’s Andy Main trigger “creative transformation” at WPP’s Ogilvy?
Ogilvy is, or was, the biggest agency in WPP’s creative line-up and for WPP CEO Mark Read to achieve his…
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