** Moneysupermarket.com is getting a bit twitchy at Mother, we hear. The ‘Epic’ campaign has never been one of our faves; but Mother is a formidable agency. So why not just sit down and come up with something good? **Nokia, which seems to have brought itself back from the grave with its new smartphones, is [...]
Windows 8, coming just two years after its predecessor, is the biggest bet that Microsoft has ever made. A decade ago Microsoft had the tech market signed up; everybody bought its ever more frequent upgrades for even more money even though many of them moaned how lumpy they were. And it was the biggest company [...]
One of the hardest jobs in adland is plugging a piece of technology that the techosphere (which increasingly means most target consumers) has already decided is pants. Wieden+Kennedy in London lost the Nokia account last year when, despite some massive displays of ingenuity, it found itself advertising Nokia attributes that were hardly mainstream and, in [...]
McCann Erickson London chairman and CCO Linus Karlsson (same job in New York) has advanced his hoped-for creative revolution at the Interpublic-owned network by hiring Rob Doubal and Lolly Thomson from Wieden+Kennedy London as executive creative directors (pictured by Campaign, with beards). AT W+K the two were creative directors working on Nestea and the huge [...]
Interpublic has bought London-based FRUKT Communications to work alongside its sports and entertainment company Octagon. FRUKT was founded in 2001 and has worked for Coca-Cola, Southern Comfort, Diesel, Nokia and Starwood Hotels among others. It specialises in creating entertainment ideas connecting people with brands through live and digital experiences. FRUKT will keep its own brand [...]
The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the process of innovation that made them great in the first place. No doubt the Kodak [...]
It’s been something of an annus mirabilis for Wieden+Kennedy London as the recently high-flying agency has seen the departures of biggest account Nokia (with attendant ten per cent redundancies) and the Guardian, one flagship account, Honda, cut back in the wake of the tsunami in Japan and another, Nike, award its plum Europe assignments to [...]
Adam Kerj and Henrik Tvilling are the creative directors of Saatchi & Saatchi in Sweden and Denmark respectively. Here they discuss the reasons why the Nordic region is rising to the top of the creative pile, their favourite work and the biggest influences on their careers. 1/ Nordic countries are gaining a fearsome reputation for [...]
One of the many things the ad business ought to thanks the late Steve Jobs for is Apple’s invention of the iPad. This and its thousands of attendant apps is proving a mighty boon in turbulent economic times. When specialist digital agencies hove into view a decade or so ago the traditional agency business was [...]
Back in 2008 Microsoft bid $33 a share for Yahoo (about twice its current worth) but the bid fell fell through because (a) Yahoo founder Jerry Yang held out for even more money or (b) Microsoft CEO Steve Ballmer (pictured) got cold feet and used them to walk away from the deal at the last [...]
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