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Nike turns its anarchic talents to Liverpool FC
Liverpool are the Premier League champions for the first time in 30 years or so (although they’ve never been that…
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Too many athletes get in the way of Nike’s covid-19 message
Nike ads have had more than their fair share of epic moments over the years. now, with LeBron James in…
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W+K’s sure touch with Londoners takes footballer Raheem Sterling back to Brent
“When you’re a naughty kid from Brent you do things you’re not supposed to do” says England football star Raheem…
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Nike’s triumphal Women’s World Cup ad backfires
Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the…
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Samir Patel: does purpose-driven advertising do good causes more harm than good?
This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike…
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Nike ‘goes further’ again – this time to and from Shanghai
China didn’t win any Gold Lions at Cannes (as far as I can see) but it will. Here’s another ambitious…
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Archie Heaton: why brands need to be heard as well as seen
Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the…
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Budweiser hails first Major League baseballer in Spike Lee film from Isobar
Budweiser sponsors Major League Baseball in the US, a sport that didn’t have its first black player until 1947, one…
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YouTube’s top ads of 2018 show that a good story sells
YouTube has released its list off top-scoring ads for 2018 topped by a nearly four minute epic for German property…
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