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IPA: the ‘death spiral’ of shrinking budgets is killing effectiveness
Digital marketing might be cheap and measurable, but marketers are kidding themselves if they think it’s truly effective. In fact…
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The new shape of Omnicom-IPG. Down to four creative brands?
It’s been getting on for a year since Omnicom’s takeover of IPG was confirmed, and it looks like the merged…
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O2 shows up pretty much everywhere in VCCP’s new campaign
VCCP’s latest campaign takes a novel approach to demonstrating the extent of O2’s network coverage by putting the “Here too”…
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Mother raids Uncommon for new client services chief
Frankie Yeates, managing director at Uncommon Creative Studios, has joined Mother London as a “head of mothering.” The role is…
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Sprout Social: How brands can amplify social media’s TV fandoms
by Layla Revis, vice president of brand, content and social at Sprout Social Whether it’s an X thread debating Severance…
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Mother LA blows up star egos for Electronic Arts’ Battlefield 6
It’s not the obvious thing to do once you’ve gathered a cast of celebrities ranging from actor Zac Efron and…
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IPA leads creative fightback against the ‘tsunami of AI slop’
A big effort by the ad industry to hold back a “tsunami of AI sameness” is underway. It’s being led…
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Omnicom-IPG gets final green light in the US, with caveats
The Federal Trade Commission in the US has given final approval to the $13.5 billion IPG-Omnicom merger (which looks more…
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AI is good for your love life, says ChatGPT’s first brand campaign
We should stop worrying about AI taking our jobs and our sanity, and embrace its potential for enhancing our love…
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