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Tag Archives: mondelez

Cadbury starts Easter wild goose chase for Creme Eggs

Advertising seems more driven by events – or what marketers fondly think are ‘events’ – these days and Easter Sunday hoves into view on April 16. Among other things – believe it’s some kind of religious festival – it’s also ...

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JWT upgrades Philadelphia’s angels for the digital era in comeback campaign

Mondelez’s Philadelphia reappointed JWT to its account last year, rekindling a 50 year relationship after a brief flirtation with BBH in 2013. Philadelphia was a big Kraft brand before the Kraft/Mondelez split. JWT’s previous campaign featured two ‘angels’ and they’re ...

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W+K Amsterdam debuts for Mondelez’ Milka with ‘tenderness is inside’

Mondelez, which is struggling somewhat to sustain aggressive pricing in the chocs market, moved its global business from Crispin Porter’s (also struggling) London office into Wieden+Kennedy Amsterdam last year. At the time it said it wanted to focus on “human ...

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Carat wins lion’s share of Mondelez global media

Dentsu Aegis-owned Carat has made its first big stride forward in the current round of global media reviews, essentially swapping roles with Publicis’ Starcom on the Mondelez business worth about $2bn a year. Carat will now handle Mondelez in North ...

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Can Cadbury’s search for a new Milk Tray Man recapture past ad glories?

Well, well..another blast from Cadbury’s advertising past. How serendipitous is that? ‘All because the lady loves Milk Tray’ was a famous long-running campaign and the last actor to play the mysterious hero, James Coombes in 1987, steps up to begin ...

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Now Mondelez turns the heat on Publicis Groupe media

Mondelez International has joined the slew of advertisers reviewing their global media accounts and poor old Publicis Groupe is once again in the firing line, having to defend Starcom MediaVest’s $200m US business and other bits against Dentsu Aegis. Aegis ...

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Buzzman brings a hostage crisis to the business of breakfast for Mondelez

There seems to be more interesting stuff coming out of Paris than London these days (are London agencies becoming more conservative/cautious? There’s a piece for another day). This one from indie agency Buzzman is verging on the weird. It’s for ...

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JWT London launches ‘coffee vs gangs’ for Kenco

Somehow you don’t associate Mondelez with good works; maybe because it promptly closed down a Cadbury factory in England after buying the company or maybe because boss Irene Rosenfeld has a certain Cruella de Vil air – or maybe both. ...

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W+K London unleashes mad CMO Donald for Stride

Wieden+Kennedy London has produced a new online campaign for Mondelez’s Stride gum, featuring that much-loved figure the mad marketing director (or CMO as we call them these days). The campaign, ‘Mad Intense,’ features client Donald making a series of outrageous ...

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