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Carat wins lion’s share of Mondelez global media

Carat wins lion’s share of Mondelez global media

Dentsu Aegis-owned Carat has made its first big stride forward in the current round of global media reviews, essentially swapping roles with Publicis’ Starcom on the Mondelez business worth about $2bn a year. Carat will now handle Mondelez in North ...

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Can Cadbury’s search for a new Milk Tray Man recapture past ad glories?

Can Cadbury’s search for a new Milk Tray Man recapture past ad glories?

Well, well..another blast from Cadbury’s advertising past. How serendipitous is that? ‘All because the lady loves Milk Tray’ was a famous long-running campaign and the last actor to play the mysterious hero, James Coombes in 1987, steps up to begin ...

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Now Mondelez turns the heat on Publicis Groupe media

Now Mondelez turns the heat on Publicis Groupe media

Mondelez International has joined the slew of advertisers reviewing their global media accounts and poor old Publicis Groupe is once again in the firing line, having to defend Starcom MediaVest’s $200m US business and other bits against Dentsu Aegis. Aegis ...

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Buzzman brings a hostage crisis to the business of breakfast for Mondelez

Buzzman brings a hostage crisis to the business of breakfast for Mondelez

There seems to be more interesting stuff coming out of Paris than London these days (are London agencies becoming more conservative/cautious? There’s a piece for another day). This one from indie agency Buzzman is verging on the weird. It’s for ...

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JWT London launches ‘coffee vs gangs’ for Kenco

JWT London launches ‘coffee vs gangs’ for Kenco

Somehow you don’t associate Mondelez with good works; maybe because it promptly closed down a Cadbury factory in England after buying the company or maybe because boss Irene Rosenfeld has a certain Cruella de Vil air – or maybe both. ...

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W+K London unleashes mad CMO Donald for Stride

W+K London unleashes mad CMO Donald for Stride

Wieden+Kennedy London has produced a new online campaign for Mondelez’s Stride gum, featuring that much-loved figure the mad marketing director (or CMO as we call them these days). The campaign, ‘Mad Intense,’ features client Donald making a series of outrageous ...

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Cadbury and Fallon unwrap a Christmas turkey

Cadbury and Fallon unwrap a Christmas turkey

We will stop writing about Christmas ads, honest. But they’re what everybody’s talking about. So – Cadbury, now owned by Mondelez of course, and agency Fallon, which produced the celebrated ‘Gorilla’ ad (still viewed an astonishing number of times) all ...

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