• Home
  • About us
  • Columnists
  • Archives
  • Contact
More About Advertising
The alternative voice of advertising, marketing and media
Cocoa Boutique Ltd
  • Agencies
  • Analysis
  • Clients
  • Creative
  • Finance
  • Media
  • News
  • Politics
  • PR
  • Research
  • Subscribe
Browse: Home / mindshare

mindshare

WPP's Mindshare does without creatives for new Royal Caribbean launch - campaign overboard!

WPP’s Mindshare does without creatives for new Royal Caribbean launch – campaign overboard!

By Stephen Foster on April 17, 2013

Did you ever wonder what all those WPP media agencies (Mindshare, MediaCom, MEC, Maxus and no doubt many others still to be invented) actually do, when GroupM is supposed to be running the roost? Well one thing they do is ‘entertainment’ and Mindshare Entertainment has produced this ad/online film for one its clients, Royal Caribbean [...]

Posted in Agencies, Clients, Creative, News | Tagged commercial, concordia notte, cruises, David Lang, media agencies, mindshare, mindshare entertainment, no agency, quantum of the seas, royal caribbean, worst communication ever, WPP

WPP's GroupM challenges Accenture and co with launch of new Consulting Services division

WPP’s GroupM challenges Accenture and co with launch of new Consulting Services division

By Stephen Foster on March 8, 2013

WPP looks set to challenge the likes of Accenture with the formation of a new GroupM company, GroupM Consulting Services. The new company says it will help clients with marketing and media analytics, portfolio management, marketing budget allocation and optimization, audience targeting, business forecasting and return on media/marketing investment: exactly what Accenture and newer players [...]

Posted in Agencies, Clients, Finance, Media, News, Research | Tagged accenture, consultancy, ebiquity, Ernie Simon, groupm, groupm consulting services, Kelly Clark, Media, Mike Greenlees, mindshare, omd, Sir Martin Sorrell, WPP

Aegis wins Kraft Europe from Mindshare and Starcom and trounces marcoms rivals on growth

Aegis wins Kraft Europe from Mindshare and Starcom and trounces marcoms rivals on growth

By Stephen Foster on November 16, 2012

What you’d do to be Jerry Buhlmann. The former BBJ founder has seen one-time colleague Nick Brien (the other B, nobody seems to know who J was) bounced from the job of CEO of McCann this week (with a $4m pay-off) while Jerry is lording it over Carat which has won the bulk of Kraft’s [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged aegis, bbj, carat, dentsu, france, Jerry Buhlmann, Kraft, mccann, mindshare, Nick Brien, starcom, WPP

Is new GroupM ex-Omnicom hire Johan Boserup now the biggest hitter in global media buying?

Is new GroupM ex-Omnicom hire Johan Boserup now the biggest hitter in global media buying?

By Staff on October 15, 2012

He might be, Boserup (left) is joining GroupM (which oversees WPP’s four big media agencies) as global CEO GroupM Trading tasked with aligning trading activities in each of the agencies. Not just that, but he joins after 17 years at deadly rival Omnicom where he was worldwide chief trading & accountability officer which looks, on [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged groupm, Johan Boserup, mediacom, mindshare, omnicom, WPP

Carat loses big-spending French telecoms outfit SFR to Mindshare amid rumours about $3bn GM media

Carat loses big-spending French telecoms outfit SFR to Mindshare amid rumours about $3bn GM media

By Stuart Smith on August 1, 2012

Word reaches me that Aegis’ Carat has just lost one of France’s biggest media accounts to WPP’s Mindshare. SFR, the mobile phone carrier owned by Vivendi, has a media budget of about €150m (£120m). Overall, it is one of France’s biggest advertisers, ahead of Orange, but behind Renault, which has a total budget of about [...]

Posted in Agencies, Clients, Finance, Media | Tagged aegis, carat, french telecoms company, general motors, John Gaffney, mindshare, sfr, WPP

PHD tipped to win Unilever's global media planning from Mindshare

PHD tipped to win Unilever’s global media planning from Mindshare

By Staff on June 28, 2012

It looks as though Omnicom’s PHD has won the planning brief for Unilever’s $6bn global media account from WPP’s Mindshare although Mindshare remains the favourite to win the consumer goods giant’s media buying worldwide, having already been re-appointed to handle its $1.3bn account in the US. Interpublic’s Initiative, which handles Unilever buying in South America, [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged carat, general motors, global media review, initiative, Interpublic, mindshare, omnicom, phd, unilever, WPP

Mindshare leads $6bn Unilever global media review

Mindshare leads $6bn Unilever global media review

By Staff on May 25, 2012

WPP’s Mindshare is reported to have kept its $1.4bn Unilever media business in the US in the first stage to be completed of the consumer goods giant’s review of its global media account, worth $6bn in all. The spotlight now falls on Omicom’s PHD which handles most Unilever media in markets outside the US. WPP [...]

Posted in Agencies, Clients, Media, News | Tagged $1.4bn US account, $6bn global media review, Antony Young, cost reductions, gap, gsk, mindshare, omd, omnicom, phd, unilever, us tv upfronts, WPP

Digital agency Webchutney keeps the home flag flying as western companies dominate upper reaches of Indian agency scene

Digital agency Webchutney keeps the home flag flying as western companies dominate upper reaches of Indian agency scene

By Stephen Foster on May 17, 2012

WPP’s Ogilvy and Mindshare are the top creative and media agencies in India respectively, according to newspaper The Economic Times’s Brand Equity survey. Ogilvy has occupied the top creative slot in the survey since 2005 with WPP sibling JWT coming second three years in a row. Interpublic’s Lowe Lintas came third this year with Omnicom’s [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged Arun Nanda, brand equity survey, clio awards, economic times, edelman, havas media, hungama digital media entertainment, Interpublic, JWT, lifetime achievement award, lowe lintas, mindshare, mudra, network of year, ogilvy, omnicom, Piyush Pandey, rediffusion, Sir Martin Sorrell, webchutney

Cadbury bids to get Olympics sponsorship back on track with BGT Shazam ticket giveaway

Cadbury bids to get Olympics sponsorship back on track with BGT Shazam ticket giveaway

By Angie Dean on May 14, 2012

ITV has unveiled its first two commercials using Shazam, an app that lets you access competitions and giveaways when you’re watching a commercial. The first two, for Cadbury and Pepsi, aired during Saturday’s final of Britain’s Got Talent, won by a performing dog act. Here’s Cadbury’s ‘Unwrap Gold’ from media agency PHD’s Drum unit, plugging [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged app, britain's got talent final, cadbury, clm bbdo, dog act, drum, itv, mindshare, olympics, Pepsi, phd, shazam, ticket giveaway

Can WPP's Team News wave a magic wand over embattled News international?

Can WPP’s Team News wave a magic wand over embattled News international?

By Angie Dean on April 5, 2012

News International has made its choice from the WPP agencies involved in the closed pitch for its business and the winners are: Grey, M/SIX (formerly CHI Media), Ogilvy One (direct) and Ogilvy Change (‘behavioural science’ apparently). WPP losers are creative agency CHI, which handled The Times, and media agency Mindshare which had The Times and [...]

Posted in Agencies, Clients, Media, News | Tagged CHI, grey, Katie Vanneck-Smith, m/six, mindshare, news international ad account, news of the world, ogilvy change, ogilvy one, phone hacking, Rebekah Brooks, Rory Sutherland, Rupert Murdoch, sun on sunday, team news, the sun

Next »

Top Stories Straight to your inbox!

Join the Conversation!

follow More About Advertising Like More About Advertising

Popular Posts

  • ‘Two iPhones walk into a bar…I forget the rest’ – Apple’s Siri turns joker for John Malkovitch
  • HSBC and JWT tweak Aussie tail in new British Lions rugby tour ad
  • Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously
  • What is WPP up to with Gramercy Park? Not that one, its new ‘post-conceptualisation’ ads studio?
  • Why are advertising’s fat cats all blokes?

Recent Comments

  • Martin Smith on Centaur Media’s £50m bold bet on digital business Econsultancy backfires disastrously
  • Martin Smith on Marketing Week publisher Centaur faces exit from print as revenue plummets
  • George Parker on Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
  • Mike Cornwell on Why are advertising’s fat cats all blokes?
  • Mark Andrews on Hello People’s Dave Dye picks his Desert Island Ads

Claro Print

Categories

  • Agencies (RSS)
  • Analysis (RSS)
  • Clients (RSS)
  • Creative (RSS)
  • Finance (RSS)
  • Media (RSS)
  • News (RSS)
  • Politics (RSS)
  • PR (RSS)
  • Research (RSS)

Meta

  • Log in
  • Entries RSS
  • Comments RSS

Tags

advertising apple bartle bogle hegarty bbh coca-cola David Cameron facebook google Interpublic Maurice Levy news corporation omnicom procter & gamble publicis groupe Rupert Murdoch saatchi & saatchi Sir Martin Sorrell Tesco wieden+kennedy WPP

About us

At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media.
Please contact us with your news, views and comments.

Copyright © 2013 More About Advertising.
With help of Momentum Website Design.