By Stephen Foster on April 17, 2013
Did you ever wonder what all those WPP media agencies (Mindshare, MediaCom, MEC, Maxus and no doubt many others still to be invented) actually do, when GroupM is supposed to be running the roost? Well one thing they do is ‘entertainment’ and Mindshare Entertainment has produced this ad/online film for one its clients, Royal Caribbean [...]
Posted in Agencies, Clients, Creative, News | Tagged commercial, concordia notte, cruises, David Lang, media agencies, mindshare, mindshare entertainment, no agency, quantum of the seas, royal caribbean, worst communication ever, WPP
By Stephen Foster on March 8, 2013
WPP looks set to challenge the likes of Accenture with the formation of a new GroupM company, GroupM Consulting Services. The new company says it will help clients with marketing and media analytics, portfolio management, marketing budget allocation and optimization, audience targeting, business forecasting and return on media/marketing investment: exactly what Accenture and newer players [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged accenture, consultancy, ebiquity, Ernie Simon, groupm, groupm consulting services, Kelly Clark, Media, Mike Greenlees, mindshare, omd, Sir Martin Sorrell, WPP
By Stephen Foster on November 16, 2012
What you’d do to be Jerry Buhlmann. The former BBJ founder has seen one-time colleague Nick Brien (the other B, nobody seems to know who J was) bounced from the job of CEO of McCann this week (with a $4m pay-off) while Jerry is lording it over Carat which has won the bulk of Kraft’s [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged aegis, bbj, carat, dentsu, france, Jerry Buhlmann, Kraft, mccann, mindshare, Nick Brien, starcom, WPP
By Staff on October 15, 2012
He might be, Boserup (left) is joining GroupM (which oversees WPP’s four big media agencies) as global CEO GroupM Trading tasked with aligning trading activities in each of the agencies. Not just that, but he joins after 17 years at deadly rival Omnicom where he was worldwide chief trading & accountability officer which looks, on [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged groupm, Johan Boserup, mediacom, mindshare, omnicom, WPP
By Stuart Smith on August 1, 2012
Word reaches me that Aegis’ Carat has just lost one of France’s biggest media accounts to WPP’s Mindshare. SFR, the mobile phone carrier owned by Vivendi, has a media budget of about €150m (£120m). Overall, it is one of France’s biggest advertisers, ahead of Orange, but behind Renault, which has a total budget of about [...]
Posted in Agencies, Clients, Finance, Media | Tagged aegis, carat, french telecoms company, general motors, John Gaffney, mindshare, sfr, WPP
By Staff on June 28, 2012
It looks as though Omnicom’s PHD has won the planning brief for Unilever’s $6bn global media account from WPP’s Mindshare although Mindshare remains the favourite to win the consumer goods giant’s media buying worldwide, having already been re-appointed to handle its $1.3bn account in the US. Interpublic’s Initiative, which handles Unilever buying in South America, [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged carat, general motors, global media review, initiative, Interpublic, mindshare, omnicom, phd, unilever, WPP
By Staff on May 25, 2012
WPP’s Mindshare is reported to have kept its $1.4bn Unilever media business in the US in the first stage to be completed of the consumer goods giant’s review of its global media account, worth $6bn in all. The spotlight now falls on Omicom’s PHD which handles most Unilever media in markets outside the US. WPP [...]
Posted in Agencies, Clients, Media, News | Tagged $1.4bn US account, $6bn global media review, Antony Young, cost reductions, gap, gsk, mindshare, omd, omnicom, phd, unilever, us tv upfronts, WPP
By Stephen Foster on May 17, 2012
WPP’s Ogilvy and Mindshare are the top creative and media agencies in India respectively, according to newspaper The Economic Times’s Brand Equity survey. Ogilvy has occupied the top creative slot in the survey since 2005 with WPP sibling JWT coming second three years in a row. Interpublic’s Lowe Lintas came third this year with Omnicom’s [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Arun Nanda, brand equity survey, clio awards, economic times, edelman, havas media, hungama digital media entertainment, Interpublic, JWT, lifetime achievement award, lowe lintas, mindshare, mudra, network of year, ogilvy, omnicom, Piyush Pandey, rediffusion, Sir Martin Sorrell, webchutney
By Angie Dean on May 14, 2012
ITV has unveiled its first two commercials using Shazam, an app that lets you access competitions and giveaways when you’re watching a commercial. The first two, for Cadbury and Pepsi, aired during Saturday’s final of Britain’s Got Talent, won by a performing dog act. Here’s Cadbury’s ‘Unwrap Gold’ from media agency PHD’s Drum unit, plugging [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged app, britain's got talent final, cadbury, clm bbdo, dog act, drum, itv, mindshare, olympics, Pepsi, phd, shazam, ticket giveaway
By Angie Dean on April 5, 2012
News International has made its choice from the WPP agencies involved in the closed pitch for its business and the winners are: Grey, M/SIX (formerly CHI Media), Ogilvy One (direct) and Ogilvy Change (‘behavioural science’ apparently). WPP losers are creative agency CHI, which handled The Times, and media agency Mindshare which had The Times and [...]
Posted in Agencies, Clients, Media, News | Tagged CHI, grey, Katie Vanneck-Smith, m/six, mindshare, news international ad account, news of the world, ogilvy change, ogilvy one, phone hacking, Rebekah Brooks, Rory Sutherland, Rupert Murdoch, sun on sunday, team news, the sun
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