By Stephen Foster on January 16, 2012
Publicis Groupe boss Maurice Levy may still be waiting to see if General Motors’ Joel Ewanick dumps his company from GM’s $3bn global media account but another high profile client, Sprint’s Bill Malloy (pictured), is doing his best to soften any blow by adding Sprint’s $1bn media account to the creative and digital business he [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $1bn media account, Antony Young, Bill Malloy, Dominic Proctor, general motors, Joel Ewanick, Maurice Levy, media reviews, mindshare, publicis groupe, Sir Martin Sorrell, sprint, team sprint, unilever
By Staff on December 20, 2011
Big media accounts are changing hands all over the place at the moment and Publicis Groupe is doing as well as anyone, with Starcom adding the $600m Novartis global account hard on the hells of Digitas winning $1bn Sprint in North America. PG is still waiting to see if $3bn General Motors will confirms its [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, activision, digitas, general motors, Joel Ewanick, Maurice Levy, mec, mindshare, novartis, pizza hut, procter & gamble, publicis groupe, razorfish, starcom, toys 'r us, unilever, WPP
By Staff on December 19, 2011
WPP’s creative agencies, especially Ogilvy & Mather, are having a good run in the US at the moment but on the media front, particularly at MEC, it’s not quite so good. MEC, which recently replaced North America CEO Lee Doyle with Marla Kaplowitz (left), has now lost $100m Toys ‘R US to Omnicom’s OMD and [...]
Posted in Agencies, Clients, Media, News | Tagged activision, groupm, kinetic, Lee Doyle, Marla Kaplowitz, maxus, mec, media agencies, mediacom, mindshare, novartis, ogilvy & mather, omd, omnicom, optimedia, phd, pizza hut, publicis groupe, sony ericsson, toys 'r us, WPP
By Stephen Foster on November 4, 2011
WPP may own 26.7 per cent of Arun Nanda’s agency Rediffusion-Y&R but the veteran Indian adman is having a high old time tweaking the tail of the world’s biggest marcoms company – and its equally combative boss Sir Martin Sorrell. Earlier this week it announced that it was partnering with indie PR giant Edelman to [...]
Posted in Agencies, Clients, Finance, Media, News, PR | Tagged airtel, Ajit Balakrishnan, Arun Nanda, colgate-palmolive, edelman, everest brand solutions, havas, Hill & Knowlton, India, mec, media services, mediacom, mindshare, mpg, pr giant, rediffusion-y&r, tata, tme, WPP
By Staff on September 30, 2011
It’s circle the wagons time at Interpublic as, fresh from losing $1bn SC Johnson to Ogilvy & Mather and Energy BBDO, it faces the loss of Initiative’s $546m Bayer media account to WPP’s Group M. Group M handles Bayer’s media outside the US. Initiative and DraftFCB were the two agencies to lose out on SC [...]
Posted in Agencies, Clients, Media, News | Tagged account review, bayer, draftfcb, energy bbdo, group m, initiative, Interpublic, kinetic, Matt Seiler, maxus, mec, mediacom, mindshare, ogilvy & mather, sc johnson, universal mccann, WPP
By Stephen Foster on September 14, 2011
WPP media buyer Maxus was originally promoted as a ‘conflict shop’, somewhere for clients to go who couldn’t be fitted in to existing WPP media agencies MediaCom, Mindshare and MEC. But WPP CEO Sir Martin Sorrell was never going to settle for such a modest objective (he tried it years ago with creative agency network [...]
Posted in Agencies, Clients, Media, News, Research | Tagged aegis, Ann Stewart, carat, comcast, ddb entertainment, Hugo Gomez, initiative, Interpublic, ipsos, los angeles, maxus, mec, mediacom, mexico city, mindshare, omnicom, Pamela Haupert Sullivan, publicis groupe, red cell, sc johnson, Sir Martin Sorrell, synovate, toronto, universal film, universal mccann, WPP
By Stephen Foster on September 12, 2011
He’s never been agin it of course (WPP began by buying design companies even before becoming a global player by buying creative agencies JWT and Ogilvy & Mather) but WPP’s Sir Martin Sorrell has never figured very high on most people’s lists of creative advocates. Whereas biggest rival Omnicom is firmly founded on three unabashedly [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged 000 employees, 145, bbdo, business standard interview, creatives, Creativity, data, ddb, engagement, India, JWT, kantar, limitless budgets, long lunches, mec, media investment, mediacom, mindshare, ogilvy & mather, omnicom, Sir Martin Sorrell, tbwa, WPP
By Stephen Foster on July 5, 2011
Well it just might be. Leading advertisers, including Ford, are pulling their ads from the News of the World following revelations that the paper’s private investigators hacked into Milly Dowler’s voicemail and may have impeded police investigations into her abduction and subsequent murder. The News of the World editor in charge at the time, Rebekah [...]
Posted in Agencies, Clients, Media, News, Politics | Tagged advertising, adweek, Alan Mullaly, David Cameron, ford, lloyds bank, Michael Wolff, Milly Dowler murder, mindshare, news corporation, news of the world, phone hacking, Rebekah Brooks, Rupert Murdoch, Sir Martin Sorrell, WPP
By Stephen Foster on June 24, 2011
Which will prompt a Gallic chuckle or two from Havas chairman Vincent Bollore and his cronies. What is perfidious Albionite Sir Martin up to now, they’ll think. Trying to discover our intentions? Winding up Maurice Levy at Publicis Groupe? Aegis, the world’s biggest independent media buyer, is in talks to sell its market research arm [...]
Posted in Agencies, Finance, Media, News | Tagged aegis, guardian, havas, ipsos, Jerry Buhlmann, Maurice Levy, mediacom, mindshare, omnicom, publicis groupe, Sir Martin Sorrell, synovate, tns, Vicent Bollore, WPP
By Angie Dean on June 13, 2011
WPP CEO Sir Martin Sorrell has been chatting to Bloomberg Television and confirmed that his company will spend £200m on acquisitions this year (double its ‘usual’ £100m). £100m hasn’t been the norm for very long, in 2008 WPP spent £1.1bn buying research firm TNS as well as snapping up various other trifles. So far this [...]
Posted in Agencies, Finance, Media, News | Tagged acquisitions limit, advertising agencies, aegis, bloomberg television, commarco, havas, ipsos, kinetic, mediacom, mindshare, posterscope, publicis groupe, scholz & friends, Sir Martin Sorrell, synovate, Vincent Bollore, WPP
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