Microsoft
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Omnicom/Publicis inches ahead in $1bn Microsoft pitch
Pitches for Microsoft’s $1bn plus global advertising and media account are due to take place in early April but already…
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Super Bowl 2014 ad stars: puppies, Muppets, David Beckham and ALS sufferer Steve Gleason
Viewers in Canada get to see the Super Bowl too and, according to CBC, they’re just as interested in the…
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Crisis at post-Bogusky Crispin Porter as Microsoft ad changes lead to ten per cent lay-offs
We all know that agencies lay off staff when they lose a big account but it’s highly unusual to chop…
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Microsoft’s oddly-timed ad review is worrying for IPG’s UM media agency as WPP’s GroupM looms
The timing of Microsoft’s global ad review looks curiouser by the day (the Windows and Xbox giant is in the…
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Microsoft’s bizarre decision to review ads before a new CEO comes is manna from heaven for WPP
Microsoft, one of the world’s biggest advertisers with a spend comfortably ahead of $1bn, is about to review everything, according…
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More guff from Microsoft, Crabbie’s Grand National, Janet Hull’s gong and a wish or two for 2014
***Has the ad world gone mad? We’ve already had Coke’s ‘Reasons To Believe’ and now Microsoft, that cuddly-wuddly corporation, has…
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Nir Wegrzyn of BrandOpus: why the client search for creative perfection leads to a state of paranoia
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years…
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Post-Nokia Microsoft is in the last chance saloon – it needs a brilliant agency and even more brilliant ads
Much scratching of heads about Microsoft’s decision to fork out $7.2bn for Nokia’s phones business – it’s an obvious thing…
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Finance
Julie Langley: why the Facebook deal to buy adserving company Atlas is important
Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness,…
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