By Staff on February 28, 2013
Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness, competing with Google’s DoubleClick. Microsoft picked up Atlas when it acquired aQuantive in 2007. Julie Langley, managing director, technology and digital media practice, Results International explains what Atlas means for Facebook: “It’s important because by [...]
Posted in Finance, Media, News, Research | Tagged ads, adserving, atlas, doubleclick, facebook, google, Julie Langley, Microsoft, results international
By Staff on January 8, 2013
It’s the Consumer Electronics Show in Las Vegas this week – no Apple (as usual) and no Microsoft (which seems to have given up on this technology lark) – and two of the most eagerly-awaited exhibitors are Audi and Toyota with their new self-driving car technology. But Stanford University got there months ago with this [...]
Posted in Clients, Creative, Finance, Research | Tagged apple, audi, consumer electronics show, las vegas, Microsoft, phablets, self-driving cars, stanford university, toyota
By Staff on November 26, 2012
Microsoft is planning to launch its own retail stores in the UK next year as part of a global roll-out of the permanent and pop-up stores it has launched in the US, Canada and Puerto Rico. Unlike Apple Microsoft stores sell products from other makers that use Windows software but the aim is to copy [...]
Posted in Clients, Finance, News | Tagged apple, British high street, google, Microsoft, retail stores, set top box, surface tablet, windows 8, xbox
By Staff on November 1, 2012
Canada-based MDC Partners, run by financier Miles Nadal (left), has challenged the big boys of the advertising arena by snapping up a number of well-regarded agencies, most notably Crispin Porter+Bogusky, Anomaly, 72and Sunny and Kirshembaum Bond. MDC has never made a profit, preferring instead to surf over a tidal wave of borrowed money in the [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 72andsunny, anomaly, crispin porter+bogusky, Lori Senecal, mdc partners, Microsoft, Miles Nadal, windows 8
By Stephen Foster on October 12, 2012
Windows 8, coming just two years after its predecessor, is the biggest bet that Microsoft has ever made. A decade ago Microsoft had the tech market signed up; everybody bought its ever more frequent upgrades for even more money even though many of them moaned how lumpy they were. And it was the biggest company [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, Bill Gates, Microsoft, nokia, samsung, Steve Ballmer, windows 8
By Staff on October 9, 2012
And then there was one. Back in April Havas bought Boulder, Colorado crowd-sourcing agency Victors & Spoils in what looked to some like an audacious bet on the future, to others complete madness. Co-founder Claudia Batten was off to set up her own thing almost as soon as the ink was dry and now another [...]
Posted in Agencies, Creative, Finance, News | Tagged boulder colorado, Claudia Batten, crispin porter+bogusky, david jones, Evan Fry, havas, john Winsor, massive, Microsoft, Sir Martin Sorrell, victors & spoils, Vincent Bollore, WPP
By Stuart Smith on June 11, 2012
Microsoft stirred up a hornet’s nest among US advertisers a couple of weeks ago when it introduced a new version of Bing. Why? Because version 10 of its internet Explorer browser in Windows 8, which accompanied the Bing relaunch, has apparently gone soft on the civil liberties lobby, and set up a nasty precedent for [...]
Posted in Clients, Media, News, Politics | Tagged ana, bing, Bob Liodice, Chris Graham, cookies, isba, Microsoft, privacy, Stuart Smith
By Stuart Smith on June 5, 2012
And now for something in the great tradition of Opel cars that break down, but only in Spain – and Pepsi Cola that brings your ancestors back from the grave, if you’re Chinese. The IKEA Redalen bed, on sale in the global furniture retailer’s recently opened Bangkok superstore, is apparently a lot more seductive in [...]
Posted in Clients, News | Tagged Bangkok, bing, Brand name blunders, Bundh, Furniture, ikea, Jättabra plant pot, Microsoft, Mitsubishi Pajero, Opel Nova, Pepsi Cola, Redalan, retail, Sharwood's, Thai, Trades Description Act
By Staff on May 16, 2012
WPP brand agency Added Value has revealed the results of its second annual Cultural Traction survey which purports to measure cultural relevance as an early indicator of brand success. In the study, Apple led the way as the brand most vibrant in American culture, followed closely by tech brands Google, Amazon, Samsung, Sony and Microsoft. [...]
Posted in Agencies, Clients, News, Research | Tagged 50 us brands, added value, Amazon, apple, brand agency, cultural traction, facebook, google, Maggie Taylor, Microsoft, research, Sony, survey, vibe, vibrant brands
By Staff on April 30, 2012
Online’s share of the media market is going up in all markets, to 20 per cent and over in the US and UK for example. But search remains by far the biggest sector although there are important developments under way, from the growth of mobile to the possibilities of Facebook. Here Larry K. H. Jenkins [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged baidu, bing, China, covario, cpc, facebook, google, Larry Jenkins, Microsoft, online, paid search, russia, search marketing, seo, yahoo, yantex
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