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Post-merger Carat snaps up $500m Macy's

Post-merger Carat snaps up $500m Macy’s

By Staff on October 16, 2012

It seems to be business as usual at Carat (maybe better than usual) following its £3.2bn acquisition by Japan’s Dentsu as the media buyer has just won the $500m Macy’s account from WPP’s MEC. Post-merger many agencies run out of steam suspiciously rapidly as newly-enriched executives browse Sunseeker yacht catalogues and wonder whether to finally [...]

Posted in Clients, Finance, Media, News | Tagged bloomingdale's, carat, dentsu, macys, mec, WPP

In Britain the Sun comes out every day - really

In Britain the Sun comes out every day – really

By Stephen Foster on February 22, 2012

Well there’s a line and a half for you but this is the one Rupert Murdoch and News International hope will persuade about two and a half million people to buy the Sun – not ‘The Sun on Sunday’ it would appear – on Sunday. That’s the number of readers supposedly up for grabs as [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged arrests, Dominic Mohan, groupm, launch, mec, mediacom, mindshare, News International, phone hacking scandal, press spending, Roy Keane, Rupert Murdoch, Sir Martin Sorrell, the news of the world, the sun, the sun on sunday

Mindshare's Dominic Proctor moves to top GroupM role, Nick Emery to head Mindshare

Mindshare’s Dominic Proctor moves to top GroupM role, Nick Emery to head Mindshare

By Staff on January 27, 2012

The rise to media dominance of affable Brit Dominic Proctor (pictured) continues apace with his promotion to the new post of president of GroupM, increasingly the driver of WPP’s many and varied media operations which include Mindshare, MediaCom, MEC and out of home operation Kinetic. Equally dramatic is the promotion of Mindshare’s London-based chief strategy [...]

Posted in Agencies, Clients, Media, News | Tagged Antony Young, Dominic Proctor, groupm, Irwin Gotlieb, kinetic, mec, mediacom, mindshare, Nick Emery, Phil Cowdell, Sir Martin Sorrell, WPP

WPP launches JWT Jordan, its seventh deal so far in 2012 (and it's still January)

WPP launches JWT Jordan, its seventh deal so far in 2012 (and it’s still January)

By Stephen Foster on January 25, 2012

WPP is launching JWT Jordan by way of a deal to buy 51 per cent of the assets of marketing communications firm IDEA. JWT has worked with IDEA for a number of years now and the company will be renamed JWT Jordan. This is the seventh mini-deal from so far this year by the ever-acquisitive [...]

Posted in Agencies, Clients, Creative, Media, News, PR, Research | Tagged Burson-Marsteller, davos, deals, fox, grey, groupm, idea, jwt jordan, mec, mindshare, ogilvy, Sir Martin Sorrell, touch, unilever, WPP

Carat's $3bn GM win underlines global role for Aegis as rival to marcoms-owned media buyers

Carat’s $3bn GM win underlines global role for Aegis as rival to marcoms-owned media buyers

By Stephen Foster on January 25, 2012

For years now Carat owner Aegis has been seen as a tasty item on the menu for one of the acquisitive marcoms companies, possibly as one to be divided up between them as WPP for example, which owns MediaCom, Mindshare and MEC under its GroupM banner, would be prevented from buying the whole lot. Or [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged aegism carat, general motors, ipsos, isobar, Jerry Buhlmann, Joel Ewanick, Luis Di Como, Mark Craze, mec, mediacom, mindshare, omd, publicis groupe, Robert Lerwill, starcom, Stuart Smith, synovate, unilever, Vincent Bollore, vizeum

Publicis Groupe piles on media wins as troubled MEC loses $600m Novartis

Publicis Groupe piles on media wins as troubled MEC loses $600m Novartis

By Staff on December 20, 2011

Big media accounts are changing hands all over the place at the moment and Publicis Groupe is doing as well as anyone, with Starcom adding the $600m Novartis global account hard on the hells of Digitas winning $1bn Sprint in North America. PG is still waiting to see if $3bn General Motors will confirms its [...]

Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, activision, digitas, general motors, Joel Ewanick, Maurice Levy, mec, mindshare, novartis, pizza hut, procter & gamble, publicis groupe, razorfish, starcom, toys 'r us, unilever, WPP

MEC's bad run continues with Toys R Us loss

MEC’s bad run continues with Toys R Us loss

By Staff on December 19, 2011

WPP’s creative agencies, especially Ogilvy & Mather, are having a good run in the US at the moment but on the media front, particularly at MEC, it’s not quite so good. MEC, which recently replaced North America CEO Lee Doyle with Marla Kaplowitz (left), has now lost $100m Toys ‘R US to Omnicom’s OMD and [...]

Posted in Agencies, Clients, Media, News | Tagged activision, groupm, kinetic, Lee Doyle, Marla Kaplowitz, maxus, mec, media agencies, mediacom, mindshare, novartis, ogilvy & mather, omd, omnicom, optimedia, phd, pizza hut, publicis groupe, sony ericsson, toys 'r us, WPP

Rediffusion's Arun Nanda tweaks WPP's tail again with Havas MPG media tie-up

Rediffusion’s Arun Nanda tweaks WPP’s tail again with Havas MPG media tie-up

By Stephen Foster on November 4, 2011

WPP may own 26.7 per cent of Arun Nanda’s agency Rediffusion-Y&R but the veteran Indian adman is having a high old time tweaking the tail of the world’s biggest marcoms company – and its equally combative boss Sir Martin Sorrell. Earlier this week it announced that it was partnering with indie PR giant Edelman to [...]

Posted in Agencies, Clients, Finance, Media, News, PR | Tagged airtel, Ajit Balakrishnan, Arun Nanda, colgate-palmolive, edelman, everest brand solutions, havas, Hill & Knowlton, India, mec, media services, mediacom, mindshare, mpg, pr giant, rediffusion-y&r, tata, tme, WPP

Interpublic and Initiative under siege from WPP's Group M as Bayer reviews $546m US media

Interpublic and Initiative under siege from WPP’s Group M as Bayer reviews $546m US media

By Staff on September 30, 2011

It’s circle the wagons time at Interpublic as, fresh from losing $1bn SC Johnson to Ogilvy & Mather and Energy BBDO, it faces the loss of Initiative’s $546m Bayer media account to WPP’s Group M. Group M handles Bayer’s media outside the US. Initiative and DraftFCB were the two agencies to lose out on SC [...]

Posted in Agencies, Clients, Media, News | Tagged account review, bayer, draftfcb, energy bbdo, group m, initiative, Interpublic, kinetic, Matt Seiler, maxus, mec, mediacom, mindshare, ogilvy & mather, sc johnson, universal mccann, WPP

Shock for JWT London as CEO Guy Hayward quits for Havas' BETC

Shock for JWT London as CEO Guy Hayward quits for Havas’ BETC

By Stephen Foster on September 29, 2011

JWT in London has had more bosses than you can shake a stick at in recent years and now the latest, Guy Hayward, who joined from 180 Amsterdam which he co-founded in 1998, is leaving after just two years to join ambitious Havas network BETC. Hayward’s departure is a particularly grievous blow as JWT London [...]

Posted in Agencies, Clients, Creative, Finance, Media, News, PR | Tagged 180 amsterdam, arnold worldwide, bbh, betc, david jones, ero rscg, ford, gsk, Guy Hayward, Hamish McLennan, havas, Hill & Knowlton, JWT, jwt london, Lee Doyle, mec, ogilvy & mather, omnicom, Paul Taaffe, public strategies, publicis groupe, saatchi & saatchi, Sir Martin Sorrell, Toby Hoare, unilever, WPP, y&r

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