By Stephen Foster on February 22, 2012
Well there’s a line and a half for you but this is the one Rupert Murdoch and News International hope will persuade about two and a half million people to buy the Sun – not ‘The Sun on Sunday’ it would appear – on Sunday. That’s the number of readers supposedly up for grabs as [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged arrests, Dominic Mohan, groupm, launch, mec, mediacom, mindshare, News International, phone hacking scandal, press spending, Roy Keane, Rupert Murdoch, Sir Martin Sorrell, the news of the world, the sun, the sun on sunday
By Staff on January 27, 2012
The rise to media dominance of affable Brit Dominic Proctor (pictured) continues apace with his promotion to the new post of president of GroupM, increasingly the driver of WPP’s many and varied media operations which include Mindshare, MediaCom, MEC and out of home operation Kinetic. Equally dramatic is the promotion of Mindshare’s London-based chief strategy [...]
Posted in Agencies, Clients, Media, News | Tagged Antony Young, Dominic Proctor, groupm, Irwin Gotlieb, kinetic, mec, mediacom, mindshare, Nick Emery, Phil Cowdell, Sir Martin Sorrell, WPP
By Stephen Foster on January 25, 2012
WPP is launching JWT Jordan by way of a deal to buy 51 per cent of the assets of marketing communications firm IDEA. JWT has worked with IDEA for a number of years now and the company will be renamed JWT Jordan. This is the seventh mini-deal from so far this year by the ever-acquisitive [...]
Posted in Agencies, Clients, Creative, Media, News, PR, Research | Tagged Burson-Marsteller, davos, deals, fox, grey, groupm, idea, jwt jordan, mec, mindshare, ogilvy, Sir Martin Sorrell, touch, unilever, WPP
By Stephen Foster on January 25, 2012
For years now Carat owner Aegis has been seen as a tasty item on the menu for one of the acquisitive marcoms companies, possibly as one to be divided up between them as WPP for example, which owns MediaCom, Mindshare and MEC under its GroupM banner, would be prevented from buying the whole lot. Or [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged aegism carat, general motors, ipsos, isobar, Jerry Buhlmann, Joel Ewanick, Luis Di Como, Mark Craze, mec, mediacom, mindshare, omd, publicis groupe, Robert Lerwill, starcom, Stuart Smith, synovate, unilever, Vincent Bollore, vizeum
By Staff on December 20, 2011
Big media accounts are changing hands all over the place at the moment and Publicis Groupe is doing as well as anyone, with Starcom adding the $600m Novartis global account hard on the hells of Digitas winning $1bn Sprint in North America. PG is still waiting to see if $3bn General Motors will confirms its [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, activision, digitas, general motors, Joel Ewanick, Maurice Levy, mec, mindshare, novartis, pizza hut, procter & gamble, publicis groupe, razorfish, starcom, toys 'r us, unilever, WPP
By Staff on December 19, 2011
WPP’s creative agencies, especially Ogilvy & Mather, are having a good run in the US at the moment but on the media front, particularly at MEC, it’s not quite so good. MEC, which recently replaced North America CEO Lee Doyle with Marla Kaplowitz (left), has now lost $100m Toys ‘R US to Omnicom’s OMD and [...]
Posted in Agencies, Clients, Media, News | Tagged activision, groupm, kinetic, Lee Doyle, Marla Kaplowitz, maxus, mec, media agencies, mediacom, mindshare, novartis, ogilvy & mather, omd, omnicom, optimedia, phd, pizza hut, publicis groupe, sony ericsson, toys 'r us, WPP
By Stephen Foster on November 4, 2011
WPP may own 26.7 per cent of Arun Nanda’s agency Rediffusion-Y&R but the veteran Indian adman is having a high old time tweaking the tail of the world’s biggest marcoms company – and its equally combative boss Sir Martin Sorrell. Earlier this week it announced that it was partnering with indie PR giant Edelman to [...]
Posted in Agencies, Clients, Finance, Media, News, PR | Tagged airtel, Ajit Balakrishnan, Arun Nanda, colgate-palmolive, edelman, everest brand solutions, havas, Hill & Knowlton, India, mec, media services, mediacom, mindshare, mpg, pr giant, rediffusion-y&r, tata, tme, WPP
By Staff on September 30, 2011
It’s circle the wagons time at Interpublic as, fresh from losing $1bn SC Johnson to Ogilvy & Mather and Energy BBDO, it faces the loss of Initiative’s $546m Bayer media account to WPP’s Group M. Group M handles Bayer’s media outside the US. Initiative and DraftFCB were the two agencies to lose out on SC [...]
Posted in Agencies, Clients, Media, News | Tagged account review, bayer, draftfcb, energy bbdo, group m, initiative, Interpublic, kinetic, Matt Seiler, maxus, mec, mediacom, mindshare, ogilvy & mather, sc johnson, universal mccann, WPP
By Stephen Foster on September 29, 2011
JWT in London has had more bosses than you can shake a stick at in recent years and now the latest, Guy Hayward, who joined from 180 Amsterdam which he co-founded in 1998, is leaving after just two years to join ambitious Havas network BETC. Hayward’s departure is a particularly grievous blow as JWT London [...]
Posted in Agencies, Clients, Creative, Finance, Media, News, PR | Tagged 180 amsterdam, arnold worldwide, bbh, betc, david jones, ero rscg, ford, gsk, Guy Hayward, Hamish McLennan, havas, Hill & Knowlton, JWT, jwt london, Lee Doyle, mec, ogilvy & mather, omnicom, Paul Taaffe, public strategies, publicis groupe, saatchi & saatchi, Sir Martin Sorrell, Toby Hoare, unilever, WPP, y&r
By Stephen Foster on September 14, 2011
WPP media buyer Maxus was originally promoted as a ‘conflict shop’, somewhere for clients to go who couldn’t be fitted in to existing WPP media agencies MediaCom, Mindshare and MEC. But WPP CEO Sir Martin Sorrell was never going to settle for such a modest objective (he tried it years ago with creative agency network [...]
Posted in Agencies, Clients, Media, News, Research | Tagged aegis, Ann Stewart, carat, comcast, ddb entertainment, Hugo Gomez, initiative, Interpublic, ipsos, los angeles, maxus, mec, mediacom, mexico city, mindshare, omnicom, Pamela Haupert Sullivan, publicis groupe, red cell, sc johnson, Sir Martin Sorrell, synovate, toronto, universal film, universal mccann, WPP
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