By Stephen Foster on September 12, 2011
He’s never been agin it of course (WPP began by buying design companies even before becoming a global player by buying creative agencies JWT and Ogilvy & Mather) but WPP’s Sir Martin Sorrell has never figured very high on most people’s lists of creative advocates. Whereas biggest rival Omnicom is firmly founded on three unabashedly [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged 000 employees, 145, bbdo, business standard interview, creatives, Creativity, data, ddb, engagement, India, JWT, kantar, limitless budgets, long lunches, mec, media investment, mediacom, mindshare, ogilvy & mather, omnicom, Sir Martin Sorrell, tbwa, WPP
By Stephen Foster on September 8, 2011
Well we can only take so much. Price comparison site Gocompare.com’s campaign featuring bellowing tenor Gio Compario (actually a Welshman) has no doubt done wonders for the brand awareness and profits of the Esure-backed website but Gio is surely in danger of outstaying his welcome. Now the company is reviewing its media buying arrangements with [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged campaign, Chris Ingram, Chris Wilkins, cia, direct line, esure, Gio Compario, gocompare.com, insurance, mec, media review, Michael Winner, Peter Wood, price comparison website, sheila's wheels, Sian Vickers, welsh tenor, WPP
By Stephen Foster on July 18, 2011
Media buying group Aegis is on the brink of selling its Synovate research arm to French research firm Ipsos for £500m (unless other bidders including private equity firm Doughty Hanson agree to pay more). Which would surely leave Aegis, headed by CEO Jerry Buhlmann, as a media-only play and one likely to be attacked by [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged advertising, aegis, aegis group, doughty hanson, iPad, ipsos, isobar, Jerry Buhlmann, kinetic, mec, media buying, mediacom, mitchell communications, mobile marketing, omnicom, posterscope, publicis groupe, Steve Jobs, synovate, tigerspike, WPP
By Angie Dean on March 21, 2011
Knocking copy is always a danger for agencies, not least because the object of it may one day turn out to be your client (or not). Publicis Seattle has run a series of ads for third-placed US mobile firm T-Mobile that take a pot shot at number two company AT&T’s allegedly creaky 4G offering. But [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $39bn merger, apple, at&t, bbdo, deutsche telekom, Maurice Levy, mec, Microsoft, omnicom, publicis seattle, t-mobile, zenithoptimedia
By Stephen Foster on March 7, 2011
UKRD, formerly The Local Radio Company, is the best UK company to work for according to a Sunday Times survey, way ahead of others in the media and marcoms sector including Leo Burnett (39th place), WPP media buyer MEC (68), Bartle Bogle Hegarty (69), PR firm Edelman (74), Engine Group (86), Kantar Worldpanel, the old [...]
Posted in Agencies, Clients, Media, News, PR, Research | Tagged bartle bogle hegarty, bbh, cia, dunnhumby, edelman, engine group, kantar worldpanel, leo burnett, mec, Richard Wheatly, Sir Martin Sorrell, sunday times survey, the local radio company, ukrd, WPP
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