Matt Williams
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Advertisers
Matt Williams: why real time marketing forces agencies and clients to change their processes too
Speak to any young person getting into the marketing industry for the first time and they’ll all identify the same…
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Advertisers
Matt Williams: now the real work starts for Adidas
“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives…
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Advertisers
Matt Williams: so far it’s been a scandal-free Cannes – personally I blame social media
Cannes 2014: This year at Cannes, there’ve been no scandals. No drama. No controversy. Well, that’s not entirely true –…
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Google boss reveals..world according to Google
Cannes 2014: You always have to take any talk by Google at a conference like this with a relative pinch…
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Spike Jonze turned down Sony ‘Balls’ but still likes ads
Cannes 2014: This is my sixth Cannes (I realise that saying that as a 26 year old makes me appear…
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Advertisers
Matt Williams: it’s kick-off time at Cannes and this time it’s creativity versus football
The Cannes Lions has kicked off and we’ll be bringing you the best coverage, starting with our second preview post…
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Advertisers
Matt Williams: why the Cannes festival matters – despite the poseurs and schmoozers
Ah, Cannes, the week of the year that brings out the very best and very worst in the advertising industry.…
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Creative
The big message from Mythbuster Adam Savage at SXSW: don’t be afraid to fail (a few times anyway)
The sessions at SXSW usually fall into one of two camps. They’re either incredibly informative or incredibly inspirational. The informative…
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Advertisers
SXSW: send for Louis Vuitton (and a bigger battery) if you want ‘wearable tech’ to be the next big thing
Alongside cyber-security, genetics and grumpy cats, wearable tech is one of the hottest topics at SXSW this year. We’ve had…
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