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By Stephen Foster on April 2, 2013
Thought Mastercard and McCann had taken leave of their senses when I first saw this; but it’s not an ad just 12 different idents for Mastecard’s sponsorship of the Champion’s League. Here’s the ad and it’s a pretty good ‘use of winsome child in thirty seconds,’ a category that almost used to define advertising but [...]
Posted in Agencies, Clients, Creative, News | Tagged Champions League, idents, mastercard, mccann, tv ad, visas, winsome child
By Stephen Foster on December 18, 2012
Former McCann New York CCO Joyce King Thomas (pictured) is rejoining the troubled agency to head a new group, effectively a ‘Team Mastercard,’ for one of the Interpublic-owned agency’s biggest remaining accounts. King Thomas left the agency two years ago in a clear-out of the old guard instigated by former McCann Worldgroup CEO Nick Brien. [...]
Posted in Agencies, Clients, Creative, News | Tagged Harris Diamond, Interpublic, Joyce King Thomas, Linus Karlsson, mastercard, mccann worldgroup, mccann xbc, Nick Brien
By Stephen Foster on June 19, 2012
I’ve never quite understood why Visa and Mastercard bother to do any consumer advertising at all, as card payment processors they’re as business-to-business as you get and surely nobody chooses a payment or credit card on the basis of it being Visa or Mastercard, or anything else. Or am I being thick? Anyway Visa has [...]
Posted in Agencies, Clients, Creative, News | Tagged Bill Clinton, cannes, mastercard, Nadia Comaneci, olympics, romanian gymnast, Smokey Robinson, tbwa chiat day, Visa
By Stephen Foster on May 13, 2011
We’re not suggesting that Farfar founder Matias Palm-Jensen is a Muppet of course but McCann Erickson’s new chief innovation officer for Europe is surely likely to make as many waves as Jim Henson’s famous creation who baffled Kermit & Co. Here’s one of his works for Diesel. McCann? Surely some mistake? Palm-Jensen, who has won [...]
Posted in Agencies, Clients, Creative, News | Tagged aegis, black & decker, coca-cola, Coke, esso, exxon, farfar, Interpublic, isobar, Jim Henson, Linus Karlsson, mastercard, Matias Palm-Jensen, mccann-erickson, mother new york, muppets, Nick Brien, swedish chef
By Angie Dean on April 13, 2011
It’s always been a bit of a mystery why Visa (and Mastercard) spend so much on marketing, it doesn’t make a blind bit of difference which one works your credit card does it? But at least there’s a strategy in this ad by TBWA/Whybin/Tequila in Australia (what, all three of them?); use its paywave product [...]
Posted in Agencies, Clients, Creative, News | Tagged Australia, mastercard, paywave, tbwa, tequila, Visa, whybin
By Stephen Foster on January 7, 2011
Which is never the news you want to hear although Universal McCann, the Interpublic-owned incumbent, is on a hot streak at the moment, consolidating most of L’Oreal’s $700m and Mastercard’s $343m as well as winning new business from BMW, Mini and Chrysler. The success of Universal McCann is probably the reason why ex-London media director [...]
Posted in Agencies, Clients, Media, News | Tagged bmw, chrysler, coca-cola, Interpublic, L'Oreal, Linus Karlsson, mastercard, mccann worldgroup, mccann-erickson, Microsoft, mini, mother, Nick Brien, universal mccann
By Stephen Foster on December 10, 2010
Maybe it’s generational but the violent student riots against the UK coalition governments decision to triple the upper limit of university tuition fees and the (largely successful) attempts by Wikileaks supporters to disable the websites of what they see as Wikileaks enemies both seem to be a dialogue of the deaf. And the parties that [...]
Posted in Media, News, Politics, PR | Tagged Amazon, David Cameron, Julian Assange, Margaret Thatcher, mastercard, Nick Clegg, Prnice Charles, UK student riots, Vince Cable, wikileaks
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