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Brit sponsor MasterCard puts on a show of its own

It’s the Brit Awards tonight (let’s hope for some traditional bad behaviour – but they’re better behaved these days) and sponsor MasterCard and agency McCann London have produced a live performance for their ‘Priceless Surprises’ campaign.

This features two London University students who think they’re recording Ellie Goulding’s Army in a studio only to find they’re on stage, to be joined by the chanteuse herself.

Ellie says: “It was amazing to surprise Martha and Lucy. They are so talented and nailed some tricky harmonies. I was impressed. Army is about my best friend, so it was great to surprise two best friends. Their reaction was so worth it.”

MasterCard UK & Ireland head of brand and sponsorship Shaun Springer says: “Ellie is one of the biggest and most talented artists in the UK right now, and we’re proud to be working with her. Her new track epitomizes everything that our Priceless Surprises campaign is about, sharing your love of music with the people around you. Music fans should keep their eyes peeled for more surprises to come this year.”

There seems to be hardly any music around these days without a brand attached. If Elvis recorded Blue Suede Shoes now he’d be sponsored by Hush Puppies.

Don’t really understand why MasterCard, or Visa, bother advertising either. Is it to get us to wave more plastic around?

But I’m sure they pay their bills on time. MasterCard seems to be having fun anyway.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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