manchester united
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Adidas beats Nike in the other World Cup battle
This was probably the first World Cup to be dominated by social media and, against the odds, it looks as…
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New Commonwealth film for Man U’s Chevy sponsorship harks back to a more golden era
This is going to be painful for anyone who doesn’t support Manchester United – but, then, football’s about pain isn’t…
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Why Manchester United is a brand on the brink
We sometimes mock the so-called science of ‘brand valuation’ – a company is worth what someone is prepared to pay…
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A&E + Google to boost under-fire Manchester United, dazzling digital Swedish OOH, the joys of (NoW) editing
Football club Manchester United is not enjoying life at the moment; seeing its results on the pitch disappoint and its…
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More woe for Manchester United as Bayern Munich overtakes it off the field as well as on it
You’d need a heart of stone not to laugh – on top of Manchester United’s problems on the field (last…
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Chelsea are certs for the Premier League according to new Bloomberg Sports research
Bloomberg has launched something called Bloomberg Sports and it’s secured quite a PR coup by using ts hyper-clever computers to…
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What’s next for Becks as he joins rush to retire?
Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on…
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Can new manager David Moyes nurture the £3bn Manchester United ‘brand’
We put brand in inverted commas because brands and their valuation in football are even more difficult to compute than…
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