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By Stephen Foster on May 17, 2013
Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an even better player, has also announced his retirement and it’s likely that another, 40 year-old [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged adidas, Andre Agassi, David Beckham, manchester united, PepsiCo, retirement, Sir Alex Ferguson, sponsors
By Stephen Foster on May 10, 2013
We put brand in inverted commas because brands and their valuation in football are even more difficult to compute than in other areas of business – and, indeed, sport. Manchester United turns over about £350m and makes an operating profit of about £90m; nice work (and a nice margin) if you can get it but [...]
Posted in Clients, Finance, Media, News | Tagged Champions League, David Moyes, everton, glazers, John Magnier, Jose Mourinho, manchester united, new manager, Pep Guardiola, rock of gibraltar, Sir Alex Ferguson
By Stephen Foster on January 24, 2013
Football saved Rupert Murdoch’s (part-owned) BSkyB from an early grave and now the ever-active media mogul (in his ninth decade) is hoping it can extend the life-support system for his British newspapers. His News Corporation company News International has secured the rights to show Premier League ‘near-live’ clips (as they call them) from all its [...]
Posted in Finance, Media, News | Tagged barcelona, bskyb, manchester united, Mike Darcey, mobile rights, near-live clips, news corporation, News International, Premier League, real madrid, Rupert Murdoch
By Stephen Foster on December 10, 2012
This is interesting for all sorts of reasons (most of which we’ve tried to cram into the headline). So have the Big Apple-ites captured the (often rancid) flavour of British football support? Maybe they have. And they weren’t to know that the Manchester derby match at the weekend would turn into a thoroughly rancid affair [...]
Posted in Agencies, Clients, Creative, News | Tagged espn, football, hooligans, manchester city, manchester derby, manchester united, Rio Ferdinand, sky, wieden+kennedy new york
By Stephen Foster on October 25, 2012
Goodness knows what Manchester United fans make of it: the US Glazer family, who bought the club with its own money and lumbered it with £600m of debt, are beginning to see the fruits of their labours, if such they can be called. No sooner has Chevrolet signed a $559m (£347m) deal to have its [...]
Posted in Clients, Finance, News | Tagged adidas, chevrolet, Glazer family, Joel Ewanick, manchester united, nike, Rory Mcilroy, shirt deal
By Staff on June 1, 2012
Blimey, they’re in demand those Manchester United boys. No sooner has Chevrolet announced that it’s going to sponsor all the Man U bits apart from the shirts than up pops DHL to trumpet its role as the club’s ‘official logistics partner’ in this ‘Speed of Yellow’ global campaign from 180 Amsterdam. Just to underline the [...]
Posted in Agencies, Clients, Creative, News | Tagged 180 amsterdam, dhl, formula 1, logistics, manchester united
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