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By Staff on June 6, 2013
‘Don’t Drink and Drive’ has been a staple campaign in the UK for decades now: sometimes the figures seem to show that it’s working, sometimes not. The truth is probably that it works a bit. In the fairly recent past campaigns have concentrated on the damage to relationships through road deaths and accidents but you [...]
Posted in Agencies, Clients, Creative, News | Tagged don't drink and drive, government campaign, leo burnett, shock treatment
By Stephen Foster on May 7, 2013
Time was when most ads seemed to fix upon mother-daughter or, slightly less often, mother-son relationships but these days it’s dads in the driving seat. We’ve had McDonald’s boyfriend fixing things with stepson over a Big Mac from Leo Burnett (a dad relationship of sorts) and VW Polo’s for Adam&Eve/DDB featuring father-daughter bonding. Watching some [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, boyfriend-son, britvic, good to be a dad, leo burnett, McDonalds, pals tv ad, relationship counselling, robinsons, tv campaign, vw polo
By Stephen Foster on May 3, 2013
Leo Burnett in the UK is always producing nice ads for McDonald’s – and here’s another one. This is for McD’s ‘Great Taste of America’ promotion and features some diverting contrasts between life over there and life over here (the UK). What’s not to like? Maybe the product doesn’t measure up to the advertising? McDonald’s [...]
Posted in Agencies, Analysis, Clients, News | Tagged apple slices, great taste of america, leo burnett, mcdonald's uk, tv campaign
By Staff on April 10, 2013
Scam ads look like being the flavour of the year following JWT India’s Ford Figo fiasco. Now Leo Burnett has withdrawn two winning radio ads for Tata from the same Goafest ad awards and similar cases seem to be emerging from under every upturned stone. Sources in China tell us that Ogilvy’s 2012 Cannes Grand [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged advertiser of the year, cannes, China, coca-cola, ford figo fiasco, goafest, holding company of the year, jwt india, leo burnett, ogilvy, scam ads, tata radio ads
By Stephen Foster on March 20, 2013
Leo Burnett’s Arc division (one of those funny bits in agencies that keeps a lower profile than its big brother but which probably makes more money) is running a bound-to-be controversial campaign for online English tuition service The Tutor Crowd. Taking as its inspiration the frequent spelling mistakes in the graffiti plastered around London and [...]
Posted in Agencies, Clients, Creative, News | Tagged arc, english language, english llanguage, graffiti, leo burnett, London, online tuition service, poster campaign, spelling mistakes, the tutor crowd
By Staff on March 18, 2013
Those masters of the 30-second commercial at Leo Burnett London have struck again – this time with a new addition, ‘aliens,’ to the Kellogg’s Crunchy Nut campaign. This one features alien hunters in search of Area 51 little men from outer space (the ones some Americans thought appeared in the desert in the 1950s) blowng [...]
Posted in Agencies, Clients, News | Tagged Andy Drugan, area 51 aliens, crunchy nut cornflakes, David Lodge, Ed Morris, leo burnett, rsa, tv campaign
By Stephen Foster on February 26, 2013
Top Publicis Groupe executive Mathias Emmerich (left) and the former CEO of Leo Burnett Greece Petros Venetis may be charged by Greek prosecutors over a €200m TV airtime broking deal that went disastrously wrong and led to the closure of Leo Burnett in Greece. Publicis Groupe offered creditors a percentage of the airtime value in [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Alexander Holland, antenna group, Greece, greek prosecution, leo burnett, Mathias Emmerich, Petros Venetis, publicis groupe, tv airtime broking deal
By Stephen Foster on February 1, 2013
Leo Burnett in London continues to work small miracles for McDonald’s and now it’s moved on to fixing family relationships. This McD as social worker film has the young Kes-type hero coming to terms with his mum’s new boyfriend thanks to a Big Mac. It could all be yucky in the extreme – but isn’t. [...]
Posted in Agencies, Clients, Creative, News | Tagged family relationships, gorgeous, kes, leo burnett, McDonalds, tv ad, Vince Squibb
By Staff on January 7, 2013
We’ve remarked recently on the spate of CTG (cradle-to-grave) ads occupying British screens and here’s the real thing for Co-operative Funeralcare from new Co-op agency Leo Burnett. The Co-op is the biggest purveyor of funeral services in the UK and this film makes the point nicely, in the understated way we’ve come to expect from [...]
Posted in Agencies, Clients, Creative, News | Tagged academy, co-op funeralcare, cradle-to-grave, Graham Lakeland, leo burnett, Peter Cattaneo, Richard Robinson, tv ad
By Stephen Foster on December 31, 2012
2012 may go down as the year when advertising tried to wrap consumers in an all-encompassing sticky embrace; not trying to sell them stuff (overtly anyway) but presenting themselves as a kind of life partner, cradle-to-grave marketing (or CTG) as we will dub it. In the UK John Lewis has been at it for about [...]
Posted in Agencies, Analysis, Clients, Creative, News, PR | Tagged amv/bbdo, Aviva, co-op, csr, google, John Lewis, leo burnett, new global tv campaign, Paul Whitehouse, Tesco, when big things happen the little things matter
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