Laurence Green
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Advertisers
Laurence Green: three advertising lessons from beyond advertising.
Depending on how you spent your Christmas Day, you may well have renewed your acquaintance with a hapless inventor, his…
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Advertisers
Laurence Green: behind you! The ten villains of creative effectiveness
A busman’s holiday, perhaps, but I’ve just returned from a trip to Canada to honour its latest Effie winners. Understated…
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Ad Tech
Laurence Green: so are the IPA Awards really effective?
There was much hullabaloo in certain quarters of adland last week as the IPA announced its latest Effectiveness Awards winners.…
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Advertisers
Laurence Green: and then there were three – John Lewis ads this Christmas
Christmas comes early for adfolk. We gorge ourselves on the first Christmas commercials in early November and go back for…
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Advertisers
Laurence Green: why Ringan Ledwidge was a great director
Creative Ambition, Realised: Ringan Ledwidge, 1971-2021. Advertising reaches for hyperbole too readily: it’s our stock in trade, after all. But…
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Advertisers
Laurence Green: a winning gamble from Ladbrokes
A Winning Gamble. I don’t like gambling ads. I don’t like the product they promote, the way that most are…
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News
Laurence Green: why do ad agencies have such an uneasy relationship with innovation?
It was one of last month’s smaller news stories but the launch of NCA’s Glasgow office is more than just…
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Advertisers
MullenLowe mainstay Green quits agency after four years
MullenLowe executive partner (and MAA columnist) Laurence Green is exiting the agency four years after 101, the agency he founded…
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Advertisers
Laurence Green: advertising can have its gold medallists too
A year later than scheduled – and empty as its arenas may be – human excellence is back in the…
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