John Lewis
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Neil Dawson of Dawson Pickering: the best ads of 2014
Neil Dawson (left), who founded London creative agency Dawson Pickering with Clive Pickering, is the former ECD of BETC in…
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Seven likes the taste of Monty The Penguin
Adam&eveDDB’s ‘Monty The Penguin’ ad for John Lewis is featuring strongly in our series ‘Best Ads of 2014.’ It’s also…
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Wieden+Kennedy’s Neil Christie: the best ads of 2014
We’re asking people to choose the best ads of 2014 and here’s a selection from Wieden+Kennedy London managing director Neil…
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Does AMV’s Sainsbury’s epic owe a little too much to Paul McCartney’s ‘Pipes of Peace’?
UK free newspaper Metro has highlighted some similarities between AMV/BBDO’s ‘Christmas is for Sharing’ Great War epic and a Paul…
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London adland is agog to see Sainsbury’s and AMV’s Great War Christmas epic
Will Sainsbury’s produce the magic that’s been missing from the UK’s Christmas ads this year? It’s allowed the others to…
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Paul Simons: John Lewis’s Monty isn’t just a good film, it shows how integration works too
The outbreak of Christmas advertising condenses the differing ‘positioning’ various brands attempt to manage via their expensive TV productions. The…
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TBWA hits the right note for Harrods at Christmas
I haven’t been to Harrods, the posh Knightsbridge store in London, for decades, ever since it fell into the grip…
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Paul Simons: why the John Lewis Christmas campaign scores so strongly with the middle classes
It’s the Full Monty from John Lewis Well here we are again with the first airing of the John Lewis…
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John Lewis rests Christmas hopes on Monty The Penguin
Well here we go: the annual John Lewis Christmas spectacular from adam&eveDDB (cue the sharpening of knives). To some it…
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