itv
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Advertisers
ITV enlists the Bard to plug soaps – and it works!
Hate TV soaps, just can’t watch them. Think they force our perception of the ‘lower’ classes into a corner and…
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Advertisers
Former BBC boss Greg Dyke wins whopper FA Cup rights bonanza from the BBC and BT Sport
The BBC and new UK pay TV operator BT have won the rights to broadcast the FA Cup for five…
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Advertisers
Is Pedigree’s new ‘dog rescue’ campaign just another example of the UK’s conflicted doggy emotions?
All advertisers like to be on the side of the angels so Mars-owned Pedigree Petfoods is donating a million ‘free’…
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Finance
ITV CEO Adam Crozier hands out the cash although advertising revenues are flat
ITV CEO Adam Crozier (left) played an unseasonal Santa Claus this morning with a £246m giveaway to shareholders from the…
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Finance
Is a takeover bid looming for ITV?
Media takeovers are all the rage at the moment – the latest being Liberty Global’s $20bn deal for Virgin Media…
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