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IPG forms m:united to launch Microsoft ad blitz

IPG forms m:united to launch Microsoft ad blitz

Microsoft is entering the lists against Apple once more – dangerous, boys – with the first set of ads from m:united, the agency set up by Interpublic to handle its huge Microsift creative win. Aegis-owned Carat is the media bit. ...

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Omnicom tops up takeover war chest with $2.5bn

Omnicom tops up takeover war chest with $2.5bn

We noted the other day that WPP had borrowed a large slug of money over 30 years at 5.6 per cent (we don’t know how much) and now it emerges that rival Omnicom (left) has renewed a $2.5bn credit facility ...

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US investor move puts Interpublic back into play

US investor move puts Interpublic back into play

Michael Roth’s Interpublic has done rather well recently – in its home territory of the US anyway – as it has been left to get on with business since the last time Maurice Levy of Publicis Groupe came calling 18 ...

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The Martin Agency joins US invasion of London

The Martin Agency joins US invasion of London

London seems to have cast its spell on a number of US agencies and now Interpublic’s The Martin Agency is planning to join the wave of newish invaders that also includes Droga5, Crispin Porter and Mcgarrybowen. The Martin Agency is ...

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