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The Martin Agency joins US invasion of London

The Martin Agency joins US invasion of London

London seems to have cast its spell on a number of US agencies and now Interpublic’s The Martin Agency is planning to join the wave of newish invaders that also includes Droga5, Crispin Porter and Mcgarrybowen. The Martin Agency is ...

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Omnicom/Publicis inches ahead in $1bn Microsoft pitch

Omnicom/Publicis inches ahead in $1bn Microsoft pitch

Pitches for Microsoft’s $1bn plus global advertising and media account are due to take place in early April but already it looks like becoming a shoot-out between Omnicom/Publicis, the hoped-for merger of the two agency giants, and WPP. The other ...

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Why it will cost IPG more than $60m to fix Europe

Why it will cost IPG more than $60m to fix Europe

What on earth is Interpublic (IPG), which owns McCann, Draftfcb (or is it just FCB?), media agencies UM and Initiative and a gaggle of PR companies, going to do about Europe? It quietly announced last week that it’s to take ...

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