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Traders bet on deal action at Interpublic

Traders bet on deal action at Interpublic

Something seems to be going on Interpublic, the world’s fourth-largest marcoms group, with traders closing short positions (the expectation that the share price will fall) and betting on further rises. The shares are currently trading at just above $20 (IPG ...

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IPG forms m:united to launch Microsoft ad blitz

IPG forms m:united to launch Microsoft ad blitz

Microsoft is entering the lists against Apple once more – dangerous, boys – with the first set of ads from m:united, the agency set up by Interpublic to handle its huge Microsift creative win. Aegis-owned Carat is the media bit. ...

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