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Omnicom/Publicis inches ahead in $1bn Microsoft pitch

Omnicom/Publicis inches ahead in $1bn Microsoft pitch

Pitches for Microsoft’s $1bn plus global advertising and media account are due to take place in early April but already it looks like becoming a shoot-out between Omnicom/Publicis, the hoped-for merger of the two agency giants, and WPP. The other ...

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Go-go Carat wins Mastercard media from IPG’s UM

Go-go Carat wins Mastercard media from IPG’s UM

Dentsu/Aegis (or should that be Aegis/Dentsu?) media agency Carat has won Mastercard’s $250m global media business, beating off a selection of medialand’s finest including PHD, MediaVest, yet another team from WPP (GroupM in other words) and incumbent UM, owned by ...

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IPG’s Lowe buys digital agency Profero

IPG’s Lowe buys digital agency Profero

It sometimes looks as though Interpublic has gone to sleep in the acquisition stakes, certainly in comparison to two of its rivals WPP and Publicis Groupe, but today it announced the surprise capture of Profero, one of the few remaining ...

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Looks like it’s goodbye Draft, welcome FCB at IPG

Looks like it’s goodbye Draft, welcome FCB at IPG

What’s in an agency name? Used to be a load of initials of course, at one time there was a London agency called Beverley Fowler Maslin Oxlade & Starkey (lots of initials, obviously) and then, I think, they added Jenns ...

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