ikea
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McCann wins IKEA global brief
McCann has been appointed as IKEA’s first global ad agency although the company will continue to work with other agencies…
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IKEA reviews UK creative account at Mother, Tesco sticks with EssenceMediacom
IKEA is reviewing its UK creative account, happily ensconced at Mother since 2010. IKEA says: “In line with industry best…
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IKEA’s new muscly bears from Mother could be winning trend
Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring…
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KFC and IKEA face off in Mallorca
KFC and IKEA are two of the world’s more imaginative advertisers (both use Mother in the UK, which isn’t coincidental)…
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The planet’s being saved again – this time by IKEA and a robot from Mother
Ye gods! More purpose… This time it’s IKEA advising us to ‘change a bit for good’ with an opus from…
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Post-lockdown creativity: Mother puts IKEA stamp on sleep
IKEA seems to have set itself the somewhat ambitious task of owning sleep (although it probably provides more beds and…
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We Are Social finds new meaning for home in IKEA’s anti-homophobia drive
Sunday was International Day Against Homophobia, Transphobia and Biphobia (blimey, all of them at once) and We Are Social Milan…
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Vice agency Virtue scoops Ikea in six key Euro markets
Creative agency Virtue is the shining light in the Vice media empire and it’s just been given perhaps the ultimate…
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Brand building isn’t dead but beautiful ads seem to be
Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct…
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