By Staff on May 1, 2013
Andy Law is chairman of innovation consultancy Fearlessly Frank. Prior to joining FF he helped to found some of London’s better creative agencies including St Luke’s and The Law Firm. Here’s his choice of, mostly, ads. Asked to pick my ten favourite ads and I’m stumped. Where to start? Fortunately the kindly folk at Moreaboutadvertising [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged Andy Law, bandcamp, benson & hedges, desert island ads, fearlessly frank, first direct, ikea, Margaret Thatcher, Yoko Ono
By Stephen Foster on April 12, 2013
***At the moment the scam ads ‘scandal,’ if such it is, has been confined to mad creatives somehow or other running ads that were unapproved by the client and, in the case of JWT India’s now celebrated Ford Figo ad (left), the agency’s very top management (the creative management have resigned). Hmm. Do we really [...]
Posted in Agencies, Clients, Creative, News | Tagged aldi, beef ad, garden gnomes, goafest, here comes the sun, ikea, jwt india, mother, scam ads
By Stephen Foster on February 21, 2013
It must drive the bean counters mad – not only do you need a star creative director these days but also a star digital creative director. Volkswagen US agency Deutsch LA has landed one of the best ones in the business, Mathias Appelblad (left) from BBDO New York. Prior to joining BBDO in 2010 Appleblad [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo new york, deutsch la, digital creative director, dream kitchen for everyone, forsman & bodenfors, ikea, Mark Hunter, Mathias Appelblad, volkswagen
By Stephen Foster on February 11, 2013
UK cycle and motor accessories retailer Halfords has appointed Mother to handle its account worth £10m or so. Halfords Group Commercial Director Paul McClenaghan says: “We have started on a journey to reposition Halfords as a provider of expert help and services. Working with Mother is another important step towards this transformation. Our aim in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged accessories, cycling, dlkw/lowe, halfords, ikea, mother, Paul McClenaghan, private equity, uk retail, £10m account
By Stephen Foster on January 17, 2013
Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, while its other agencies seem to be doing a pretty good job. This is a [...]
Posted in Agencies, Clients, Creative, News | Tagged akestam holst, bbh, Gwyn Jones, ikea, ikea catalogue, Linus Karlsson, make room for life campaign, mccann, mother london, mother new york, storage, sweden
By Angie Dean on October 22, 2012
On the face of it this online film (by Mother presumably) for IKEA is good wholesome stuff, a bunch of kids having a party with some rather large toys. But the toys have a slightly sinister air and the final cut is to a boring conventional kids’ party through a two-way mirror. So the little [...]
Posted in Agencies, Clients, Creative, News | Tagged ikea, masters in france, mother, playin' with my friends
By Staff on September 6, 2012
Mother has produced a jolly new campaign for IKEA in the UK and Ireland, ‘Bright Shiny Colours,’ to promote the new IKEA 2012 catalogue. This massive (and now interactive) work is the cornerstone of the Swedish furniture giant’s marketing efforts. The campaign features an old Shirelles tracks reworked by 99 Trees (as you do these [...]
Posted in Agencies, Clients, Creative, News | Tagged bright shiny things, catalogue, ikea, Linus Karlsson, mccann, mother
By Angie Dean on July 20, 2012
Ikea prints more than 200m copies of its famous catalogue, catering to its ever-growing flatpack fan base. Now, with new agency McCann it’s going digital with all-singing and dancing app although it’s keeping its print version, which will keep numerous printers and trees in a job. Last year it appointed McCann to handle the catalogue [...]
Posted in Agencies, Clients, Creative, News | Tagged Andreas Dahlqvist, app, ikea, ikea catalogue, Lena Simonsson, Linus Karlsson, mccann
By Stephen Foster on July 13, 2012
McCann, under new creative global supremo Linus Karlsson is supposed to have won the advertising for IKEA’s catalogue and website but not the whole caboodle, supposedly still handled by Ogilvy in the US, Mother in the UK. But this new ad for IKEA from McCann New York looks like a campaign for the whole brand. [...]
Posted in Agencies, Clients, Creative, News | Tagged ikea, Linus Karlsson, mccann new york, sony xperia, world without textiles
By Stuart Smith on June 5, 2012
And now for something in the great tradition of Opel cars that break down, but only in Spain – and Pepsi Cola that brings your ancestors back from the grave, if you’re Chinese. The IKEA Redalen bed, on sale in the global furniture retailer’s recently opened Bangkok superstore, is apparently a lot more seductive in [...]
Posted in Clients, News | Tagged Bangkok, bing, Brand name blunders, Bundh, Furniture, ikea, Jättabra plant pot, Microsoft, Mitsubishi Pajero, Opel Nova, Pepsi Cola, Redalan, retail, Sharwood's, Thai, Trades Description Act
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