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By Staff on January 2, 2013
UK agency Dare got off to a rocky start with its new Comparethemarket.com client, enlisting blandest-of-the-bland sports presenter Sue Barker and a rather worrying big gun to try to nix ‘former’ ad presenter Gio Compario. Noisy tenor Gio remains the focus of the ads but this time Dare has signed super-scintist Stephen Hawking and his [...]
Posted in Agencies, Clients, Creative, News | Tagged Confused.com, dare, Gio Compario, gocompare.com, meerkats, moneysupermarket.com, Stephen Hawking, tv campaign
By Angie Dean on July 4, 2012
Price comparison website Gocompare.com has moved its account from indie creative team Chris Wilkins and Sian Vickers to Dare (which used to handle rival operation Moneysupermarket.com, now at Mother). And it’s decided to kill off its signature tenor Gio Compario (in truth some Welsh bloke), otherwise why change agencies? So this is its new ad, [...]
Posted in Agencies, Clients, Creative, News | Tagged Chris Wilkins, comparethemarket.com, dare, Gio Compario, gocompare.com, moneysupermarket.com, mother, Sian Vickers, Sue Barker, vccp, wimbledon
By Stuart Smith on February 27, 2012
At virtually the same moment trendy digital agency Dare triumphantly announced it had won the £28m Gocompare.com price comparison account, it also had to make an embarrassing disclosure. It had just lost Danny Brooke-Taylor (pictured), the executive creative director who, probably more than anyone else at the agency, had laid the groundwork for this signature [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, Andy Nairn, bbh, cossette, Danny Brooke-Taylor, dare, edc, fallon, Flo Heiss, Gio Compario, gocompare.com, Helen Calcraft, john Prescott, Mark Collier, mcbd, merger, Michael Pring, moneysupermarket.com, mother, Omid Djalili
By Stephen Foster on February 23, 2012
It’s a bit of a merry-go-round in the world of price comparison websites and now Gocompare.com (and its infamous tenor Gio Compario) has appointed Dare to handle its £28m creative account. Dare handled rival Moneysupermarket.com until it lost the account to Mother last March. This means the end of the road (for now) for husband-and-wife [...]
Posted in Agencies, Clients, Creative, News | Tagged Chris Wilkins, dare, Gio Compario, gocompare.com, Graham Rose, moneysupermarket.com, mother, noisy tenor, Richard Bazley, sheila's wheels, Sian Vickers
By Staff on February 21, 2012
Gocompare.com is sticking with noisy tenor Gio Compario (for now, it’s reported to be reviewing its creative account) but its latest effort has enlisted celebrated animation director Richard Bazley, three little pigs and a big bad wolf. The film uses traditional hand-drawn 2D animation and took ten weeks to complete. The film was produced by [...]
Posted in Agencies, Clients, Creative, News | Tagged 2d animation, amazing spectacles, Chris and Sian Wilkins, Disney, Eoin Clark, Gio Compario, gocompare.com, Richard Bazley
By Stephen Foster on January 12, 2012
Price comparison website Gocompare.com is reviewing its £28m creative account according to Campaign, something we predicted it might do back in September when it moved its media account to Carat. Not before time either as the amount of nasty, invasive noise generated by these sites is becoming intolerable; it’s not just Gocompare’s bellowing tenor Gio [...]
Posted in Agencies, Clients, Creative, News | Tagged carat, Chris Wilkins, comparethemarket.com, creative ad review, Gio Compario, gocompare.com, media review, meerkats, moneysupermarket.com, mother, noisy ads, Sian Vickers
By Stephen Foster on September 8, 2011
Well we can only take so much. Price comparison site Gocompare.com’s campaign featuring bellowing tenor Gio Compario (actually a Welshman) has no doubt done wonders for the brand awareness and profits of the Esure-backed website but Gio is surely in danger of outstaying his welcome. Now the company is reviewing its media buying arrangements with [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged campaign, Chris Ingram, Chris Wilkins, cia, direct line, esure, Gio Compario, gocompare.com, insurance, mec, media review, Michael Winner, Peter Wood, price comparison website, sheila's wheels, Sian Vickers, welsh tenor, WPP
By Staff on April 8, 2011
It’s rather a terrifying prospect isn’t it, a barrage of 3D ads? Imagine a 3D Gio Compario for Gocompare.com not just bellowing at you but all around you. Anyway Tribal DDB and production company Mob have enlisted Hollywood director Paul WS Anderson to make this film for Deutsche Telekom’s Entertain TV business. It’s the first [...]
Posted in Agencies, Clients, Creative, News | Tagged 3d, deutsche telekom, Gio Compario, gocompare.com, mob, Paul WS Anderson, tribal ddb
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