Gocompare.com is unleashing a volley of ads celebrating its return to the safe hands of Chris Wilkins, Sian Vickers, director Graham Rose and, naturellement, Gio Compario.
This is probably the pick of them, showing Rose’s versatility if nothing else.
Price comparison sites have been under the cosh recently, for behaving like supermarkets for inviting’contributions’ for the lucky products featured. But old Gio does the business. Trouble is, they’ll never be able to get rid of him now.
MAA creative scale: 6.