Giles Keeble
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Ad Tech
Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas
Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art…
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Giles Keeble on creativity: in a data-driven world do clients only measure what’s easy to measure?
I’ve jotted down a few thoughts and observations over the past few weeks about the three Ps: poetry, pitches and…
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Ad Tech
Giles Keeble: in the age of ‘big data’ and ubiquitous ads – do we measure more but understand less?
I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I’ll never…
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Giles Keeble: that was the year that was – print ads, creative directing, digital and, er, Xmas
*I have recently moved house. In the process, I de-cluttered, which included throwing away much of my portfolio and giving…
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Giles Keeble: a memory of working with the master
When I heard the news about David Abbott I seemed to remember for some reason he once used Mark Twain’s…
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Giles Keeble: whatever happened to advertising ideas?
I hope this does not come across as an old fart’s lamentation for a supposed golden age. I’ve been thinking…
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Giles Keeble: where would I work now?
Once upon a time, between agencies, I set up a consultancy I called ‘Idees sans Frontieres’. This followed on from…
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Giles Keeble: can radio produce Modern Classic ads? Yes and here are some of them..
Radio is an interesting medium: it is more intimate than TV; it has been described as a friend; it can…
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Giles Keeble: unravelling the mystery of Guinness
Is ‘Made of More’ bollox? I may be slow but when the cloud was floating over NY I didn’t get…
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