Giles Keeble
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Ad Tech
Giles Keeble: the truth isn’t the truth any more it’s Google – what about ads?
Bill Bernbach once wrote that the truth isn’t the truth until someone believes you. He was of course making the…
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Giles Keeble: in a divided world are ads striving to be politically correct?
As the world post-Brexit and post-Trump election seems to be getting more divisive, ads seem to be falling over themselves…
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Giles Keeble: how advertising discovered ‘post-truth’ before the OED – and the trouble with Big Data
The Oxford English Dictionary has declared “post-truth” is the word of the year. It means “relating to or denoting circumstances…
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Giles Keeble: why agency house styles, names and keeping the best of the old with the new all matter
I’d like to end my musings for 2015 with three separate thoughts. 1. In his piece on Agency of the…
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Giles Keeble: were these the ideas behind the UK’s Christmas ad show stoppers?
As a postscript to Paul Simons’ piece on Christmas ads, a few thoughts on the ideas that may lie behind…
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Giles Keeble: why emotional ads work at Christmas – and it’s not all about sales
Why are you advertising? When I asked this question on advertising courses for marketing people, I was surprised how little…
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Giles Keeble: why so many ‘big’ global ad ideas just get lost in translation
“The single biggest problem in communication is the illusion that it has taken place.” (George Bernard Shaw.) I recently came…
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Agencies
Giles Keeble: let’s find out if creative teams can be conceptual artists too
I went recently to the Ai Weiwei exhibition at the Royal Academy, well worth seeing with some wonderful things. It…
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Giles Keeble: do TV ads really face an idea-free, execution-only future?
ITV is 60 and it was interesting to see the various TV ads selected in recognition. One commentator pointed out…
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