By Staff on January 30, 2013
The world’s big companies, of whom Procter & Gamble is clearly one, have buckets of cash but nothing to spend it on. Or nothing they’re willing to spend it on anyway. P&G CEO Bob McDonald has been under the cosh recently for flat earnings (although its latest quarterly figures were better) and lagging Unilever (usually [...]
Posted in Clients, Finance, News, Research | Tagged Andrew Backs, Bob McDonald, circleup, food, General Mills, innovation, personal care, procter & gamble, silicon valley, venture finance
By Stephen Foster on July 19, 2012
One of the things that intrigued pundits when Bartle Bogle Hegarty sold all of itself to part-owner Publicis Groupe recently was, how will this play with key client Unilever? Publicis Groupe is Procter & Gamble’s lead agency worldwide so there’s an obvious conflict. Unilever clearly loves BBH to pieces but business is business. Now BBH [...]
Posted in Agencies, Clients, Creative, News | Tagged 24, axe, bartle bogle hegarty, bbh, General Mills, Kiefer Sutherland, old el paso, unilever
By David O'Reilly on September 15, 2010
Is it confidence or desperation? The National Newspaper Network in the U.S. is offering advertisers results-based deals on their campaigns. If brands don’t gain at least a 10 per cent increase in sales volume from a series of ads, they’ll get the last one free. The offer is open first of all to packaged goods [...]
Posted in Clients, Media, News | Tagged Campbell Soup, Gannett, General Mills, hearst, PepsiCo, procter & gamble, richard desmond, Rupert Murdoch
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