ford
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Is Idris Elba’s new all-electric Ford really a sheep in Mustang clothing?
Over the years Ford has been rather short of iconic cars, the Ferrari-beating GT40 way back in the day and,…
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WPP re-affirms commitment to Ford and Detroit with new 1,000 strong campus
WPP is creating another campus to house its multifarious agencies, this time in Detroit, home to Ford which it still…
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Now W+K’s ‘Built Ford Proud’ takes in everyday astronauts
Ford’s new ‘Built Ford Proud’ campaign in the US gathers pace, with this new effort by Wieden+Kennedy New York for…
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Ford teams with Estadão and Spotify for new news service
Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news…
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WPP rings the changes at Ford agency GTB
WPP evidently isn’t giving up with Ford and its bespoke ford agency GTB. It may have lost US creative to…
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Ford in-houses dealer ads with Unlimited Group
Ford Motor Company has joined the trend to in-housing with the appointment of Unlimited Group to handle dealer marketing support…
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Now Ford targets dogs with ‘noise-cancelling kennel’
Car companies are trying to be everywhere these days – ride services for example – as people stop buying cars.…
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Goodby Silverstein drives the right line for BMW
Something strange seems to be happening to car ads – one or two have an actual idea. In the US…
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The changing nature of big pitches: Playstation and VW
It’s disruption all over the place these days with big clients now re-modelling the way they deal with their agencies…
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