By Staff on April 17, 2013
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking big issues; witness its debut campaign for Facebook verging on Douglas Adams territory and also [...]
Posted in Agencies, Clients, Creative, News | Tagged cars, China, chrysler, facebook, fiat, italy, la vita e bella, moms campaign, portland, procter & gamble, wieden+kennedy
By Stephen Foster on December 11, 2012
Our favourite little black scorpion is back (someone’s got to like them), last seen invading the USA courtesy of Fiat (see the last few frames). And now the critter is back, rather more prominently, in another ad from The Richards Group, this time emphasising the sexy qualities of the souped-up Fiat 500 Arbarth Cabriolet. Those [...]
Posted in Agencies, Clients, Creative, News | Tagged electric cars, fiat, fiat arbarth 500, italy, scorpion, the richards group
By Staff on July 16, 2012
Here’s a decent ad for the launch of Chrysler/Fiat’s new Dodge Dart sporty sedan, based on the Alfa Romeo Giulietta. Agency Wieden+Kennedy Portland has turned the ‘men in white coats’ school of car advertising (patented by Audi/VW) neatly on its head. The film was directed by Christopher Riggert for Biscuit Filmworks. But if this is [...]
Posted in Agencies, Clients, Creative, News | Tagged alfa romeo giulietta, chrysler, dodge dart, fiat, wieden+kennedy portland
By Stephen Foster on July 3, 2012
Well it’s not a bad start for the all-conquering Dentsu-owned US agency which has taken over from the moribund Dentsu UK in London. Honda’s new CR-V (compact SUV or crossover depending on your taste) is crucial to establishing the Japanese-owned carmaker’s market presence in Europe and it seems odd that the company has chosen to [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler, cr-v, fiat, honda, London, mcgarrybowen, portland, wieden+kennedy, £25m pan-european campaign
By Stephen Foster on March 2, 2012
To launch the Fiat 500 in the US the Italian car company, also now the majority owner of Chrysler, chose Jennifer Lopez to front a truly awful campaign that resulted in the departure of Fiat’s top US exec Laura Soave. Undeterred, the company has now turned to celebrated bad boy Charlie Sheen, former star of [...]
Posted in Agencies, Clients, Creative, News | Tagged 500 launch, Bernie Ecclestone, Catrinel Menghia, Charlie Sheen, fiat, Jennifer Lopez, Laura Soave, romanian model, saucy ads, the richards group, two and a half men
By Staff on February 16, 2012
UK-based integrated advertising agency DCH is rebranding under the name of its American parent company Doner; one of the world’s largest independent advertising networks, with billings of more than of $1.7 billion. The name change reflects the increasingly close working partnership between DCH (formerly Doner Cardwell Hawkins) and Doner as Doner tries to expand in [...]
Posted in Agencies, Clients, News | Tagged Andrew Hawkins, chrysler, David DeMuth, doner cardwell hawkins, doner uk, doner us, fiat, fuller's, Matt McMinn, Nick Margolis, Nick Scott, nikon, rebranding, shared accounts, teflon
By Stephen Foster on December 30, 2011
Why these two? The key word is ambition. Wieden+Kennedy Portland for Chrysler set out to re-generate a whole city with its Eminem ‘Born of fire’ commercial and, fleetingly anyway, succeeded. It also provided a very clever platform for the hitherto perennially under-performing US carmaker (now owned by Fiat), ‘Imported from Detroit.’ In the UK John [...]
Posted in Agencies, Clients, Creative, News | Tagged ad of the year 2011, adam & eve, bbh, best ads of 2011, born of fire, born of fire ad, british airways, chrysler, cillit bang, del campo saatchi, detroit, Eminem, fiat, john lewis christmas ad, johnnie walker, wieden+kennedy portland
By Stephen Foster on November 22, 2011
We noted back in September that Fiat in the US was taking a big bet on Jennifer Lopez for the launch of its key town car the Fiat 500 and, predictably enough, it’s failed. At the time it looked like one of those dreaded cases of the star-struck client and Fiat North America boss Laura [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler, chrysler 200, Eminem, fiat, fiat 500 launch, Fiat Arbarth, Jennifer Lopez, Laura Soave, Sergio Marchionne, sporty version, the riohards group, Timothy Kuniski, town car, wieden+kennedy portland
By Stephen Foster on August 9, 2011
Which is hardly the way to operate in a merciless corporate environment – but does it produce better advertising and better agencies (albeit more drunk agencies)? I was reminded of this reading an interesting article in Ad Age about the way many clients were ditching pitch consultants (on the grounds that they were corrupt etc) [...]
Posted in Agencies, Clients, Creative, News | Tagged Alan Waldie, charles saatchi, charlotte street, cinzano, Clients, Colin Millward, collett dickenson pearce, David Puttnam, fiat, Frank Lowe, heineken, lunch, Paul Weiland, pitches, procurement departments, Terry Lovelock
Recent Comments