Fiat is celebrating the 60th birthday of its iconic Fiat 500 (Cinquino as Fiat calls it) with a 90-second film by surrealist British animator Cyriak for agency Krow. The film debuts at the Geneva Motor Show.
There’s a new model out, the Fiat 500-60th Limited Edition.
There aren’t many standard cars about that people actually love but the ‘Forever Young’ 500’s one of them, even though, rather like BMW’s Mini, it seems to be getting bigger as time goes by.
And it’s all here in this quick history tour starting in 1957: typewriters, mini-skirts and flashing lights – just like one’s youth.
MAA creative scale: 7.