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Advertisers
Tracey Shirtcliff: why AI should transform marketing agency pricing
Artificial intelligence (AI) has already been credited with facilitating far-reaching process change in many sectors. It’s already supporting a variety…
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Advertisers
Mother takes M&S back to school with durability message
Outside of the flagship Christmas campaign, working for a retailer like M&S can be quite a grind for an agency.…
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Advertisers
Primark and VCCP launch first US brand campaign
With an ambition to open 60 stores in the US, Primark is asking American consumers to “fall in love” with…
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Analysis
Paris 2024: has there ever been a better example of putting a $ value on a feeling?
So much of branding is tied up in the intangible, irrational emotions that drive preference and purchase. At Landor we…
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Advertisers
Rightmove and Neverland launch sponsorship of ITV’s ‘The Voice’
As autumn approaches, TV reality shows will be back in force. Strictly is already announcing its line-up of contestants, and…
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Advertisers
Musk 1 Advertisers 0 – WFA winds up GARM in face of X court action
That didn’t take long did it? The World Federation of Advertisers is winding up its Global Alliance for Responsible Media…
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Advertisers
New world records we don’t want to break: WWF gets sporting
The climate crisis can just become a background noise if we’re not careful but this WWF spot, timed to coincide…
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Advertisers
MAA Ad of the Week: Teamwork.com on pesky clients
Clients are taking a battering this week with X’s Elon Musk on their tail over their choices of media. They…
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Advertisers
Uncommon and Quaker Oats serve up porridge for Team GB
The excellent chocolate muffins at the Olympic village in Paris have been a viral sensation, but Team GB don’t want…
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