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Ad Tech
Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from…
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Advertisers
Mediaplus strikes blow for indies with Bosch media win
Serviceplan’s Mediaplus has won Bosch’s international media account across 38 countries spanning Asia, Africa, Europe, and Australia. The account covers…
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IPA Effectiveness Awards gives top prize to adam&eveDDB and McCain
adam&eveDDB was the big winner at the 2024 IPA Effectiveness Awards, taking home not just the Grand Prix and Effectiveness…
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Advertisers
Euston: the ad now standing at platform 9 isn’t helping anyone
When you want to catch a train, especially at a chronically overcrowded mainline station, it helps if you can see…
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Uncommon’s stress-inducing new campaign for EA Sports FC 25
EA Sports FC was arguably the biggest rebrand in history last year when it dropped the “FIFA” tag after parting…
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Advertisers
KwikFit and VCCP ‘drive away happy every time’
VCCP has mixed up the absurd with the everyday in this new campaign for KwikFit, which is all about the…
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Media
Can PR man James Lyons get Starmer’s government back on track?
Sir Keir Starmer’s UK government has been advised by all and sundry to “get a grip” after just 100 (pretty…
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Lloyds changes course with new ‘forwards looking’ digital revamp
But what are they going to do with all those horses? Lloyds has revealed a revamp at the hands of…
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Toronto Raptors out-Nikes Nike for anniversary film
Toronto Raptors is the only NBA team outside the States – ‘outsiders’ you might say – and that’s the theme…
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