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Lucie Sarif: what can American showmanship teach us about the power of entertainment?
Americans are widely known for being the ultimate entertainers. It’s the home of Hollywood, Disney, Las Vegas cabaret and Broadway.…
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Droga5 hits right note for baffling new Suntory drink
Launching a fruit drink called -196 isn’t the easiest of tasks but Droga5 UK, now in the chair for Suntory,…
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Gwyneth Paltrow brings star appeal to Ghetto Gastro’s toaster on wheels
US firm Ghetto Gastro makes toasters on wheels it seems, to promote its toastable pastries. It also offers a help…
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Tesco logo goes AWOL in striking new campaign from BBH
The latest UK IPA Bellwether Report showed Out of Home taking a powder revenue-wise but it’s hard to square that…
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Ocean Outdoor brings Out of Home to London’s Carnaby Street
Carnaby Street was at the heart of the famed ‘Swinging London’ which launched an earlier 1960s version of ‘cool Britannia’…
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Cloudways’ Suhaib Zaheer: why nostalgia is the message of the moment
Remember when.? That one simple question is currently driving a marketing revolution. Nostalgia is having a moment, and smart businesses…
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MAA ad of the Week: EE from Saatchi & Saatchi
High-flying Publicis Groupe may be all about “personalisation at scale” these days (which too often means seeing the same terrible…
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Grey’s Wigglesworth replaces Atkin as C4 creative chief
After years of success and multiple Cannes Lions including a Grand Prix, 4Creative’s chief Lynsey Atkin joined McCann London as…
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Spaces into Places™ – understanding how Ocean Outdoor’s Official fan zones perform
Ocean’s head of insight Steve Bernard outlines the findings of two consumer studies conducted during Paris 2024. This summer provided…
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