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McCann wins global Peroni
Asahi’s Peroni has appointed McCann Worldgroup led by McCann London as its gl;obal agency of record (AOR.) McCann beat Accenture…
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Mother and the FT take climate action into the boardroom
The Financial Times has partnered with global directors’ forum Chapter Zero to move climate-related issues up the business agenda. A…
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Pepsi goes epic for NFL/Paramount tie-up
The NFL kicks off tonight and so it’s back to that fun-packed arena the Colosseum in Rome for Pepsi with…
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Ambitious creative agency GUT sets out to crack New York
GUT is launching its ninth global office, in the hearland of advertising New York. The new office will be led…
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MAA Ad of the Week: Kit Kat from VML
Nestle is a pretty important account for WPP’s VML as it tries to earn its spurs and this new global…
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Oasis: transparency, consumer trust and dynamic pricing
The highly-anticipated Oasis reunion tour was set to be a cultural milestone. For fans, it was the end of a…
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AI makes customers the stars of McCann UK’s new Qatar Airways campaign
Qatar Airways is so devoted to its customers (and potential customers) that it’s allowing each and every one of them…
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Mother injects some ‘big autumn energy’ into Marks & Spencer fashion
Now that John Lewis has got its fashion mojo back, Marks & Spencer is facing some serious competition on the…
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More means less for Morrisons as it enters loyalty card imbroglio
The hell that is modern supermarket shopping in the UK is fuelled by two factors: automation-crazy management determined to get…
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