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Advertisers
Saatchi breaks the mould for EE
EE must be one of the UK’s very biggest advertisers and, thankfully, someone there has realised that, if you are,…
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Advertisers
Frank de Wit: why are social agencies now making commercials?
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking about…
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Advertisers
Great Pitch Company’s Marcus Brown: time to reinvent the repitch
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches…
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Advertisers
Diet Coke moves from Moss to Dornan – but it’s a touch half-hearted
Are big consumer brands too obsessed by celebs/actors? Diet Coke appears to have moved on from Kate Moss – somehow…
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Advertisers
MAA ad of the Week: ‘It’s always Burberry weather’
Actually it’s quite a big campaign, beautifully shot by Alasdair McLellan, but a stand-out is the film with actor Barry…
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Advertisers
People’s Postcode Lottery changes tack with Ellie Goulding
New bodies or companies taking over a big enterprise often hit unexpected problems, be they the UK government enmeshed in…
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News
Currys and AMV BBDO go up a notch with new ‘IRL’ campaign
Here’s a good example of persevering with a campaign idea (or “brand platform” as it’s now known). AMV BBDO’s “Beyond…
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Advertisers
US and UK campaigns knock ‘smile’ off Kraft Heinz
Kraft Heinz has waded into trouble on both sides of the Atlantic with two campaigns featuring (or not) black folk.…
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Advertisers
Uncommon limbers up for EA Sports
It’s becoming a rite of passage for agencies: create something different for football. Uncommon Creative Studio is giving EA Sports…
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