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Virgin Voyages launches new ‘White Lotus’ inspired reality TV show
TV audiences are very susceptible to shows set in appealing destinations. Holidaymakers are still flocking to Sicily after the second…
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Joint turns London Underground irritation into a boon for The Collective yogurt
Passengers on London’s Underground have to endure repeated loud messages, in an infuriatingly plummy actor-ish voice, to ‘see it, say…
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Publicis posts strong Q3 with 5.8% organic growth
Publicis Groupe has reported Q3 2024 organic growth of 5.8%, slightly behind US rival Omnicom on 6.5% although there is…
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Ad Tech
Omnicom sets fierce pace among big ad groups with 6.5% Q3 growth
These days Omnicom has been beating Publicis to the punch with the release of its quarterly numbers and its latest…
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A life less ordinary? Pepsi Max challenges the status quo
Pepsi’s commitment to its global Thirsty for more platform hasn’t been terribly consistent. It’s too often eclipsed by showcase ads…
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Ad Tech
Laurence Green: so are the IPA Awards really effective?
There was much hullabaloo in certain quarters of adland last week as the IPA announced its latest Effectiveness Awards winners.…
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Lucky Generals wins Britvic’s Robinsons
Lucky Generals seems to specialise in winning medium-sized CPG accounts (theones that used to be known as fast moving consumer…
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Dewar’s celebrates the social side of whisky tippling
Any booze advertising is tricky these days, unless it’s alcohol-free. Not much help to Dewar’s whisky which obviously isn’t. But…
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WPP adds to recent good run with Starbucks creative
Things seem to be looking up for WPP: a new bespoke ‘Team Starbucks’ has won out in a US pitch…
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