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Ocean Outdoor brings Out of Home to London’s Carnaby Street
Carnaby Street was at the heart of the famed ‘Swinging London’ which launched an earlier 1960s version of ‘cool Britannia’…
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Cloudways’ Suhaib Zaheer: why nostalgia is the message of the moment
Remember when.? That one simple question is currently driving a marketing revolution. Nostalgia is having a moment, and smart businesses…
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MAA ad of the Week: EE from Saatchi & Saatchi
High-flying Publicis Groupe may be all about “personalisation at scale” these days (which too often means seeing the same terrible…
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Grey’s Wigglesworth replaces Atkin as C4 creative chief
After years of success and multiple Cannes Lions including a Grand Prix, 4Creative’s chief Lynsey Atkin joined McCann London as…
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Spaces into Places™ – understanding how Ocean Outdoor’s Official fan zones perform
Ocean’s head of insight Steve Bernard outlines the findings of two consumer studies conducted during Paris 2024. This summer provided…
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Anyone for a ‘Chreaster’ egg? Aldi mashes up the festivals
It’s only a couple of weeks until the Christmas ads start appearing, but the stores are already filling up with…
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Founder Ajaz Ahmed steps down at WPP’s AKQA
Ajaz Ahmed (below) is stepping down as CEO of WPP’s AKQA Group, which now includes Grey. Ahmed founded AKQA, arguably…
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Timotei launches ‘The Showercast’ podcast
The brand still feels like a blast from the past, but Timotei is valiantly trying to keep up with the…
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Virgin Voyages launches new ‘White Lotus’ inspired reality TV show
TV audiences are very susceptible to shows set in appealing destinations. Holidaymakers are still flocking to Sicily after the second…
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