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Jemma Marchant: why emotional loyalty beats endless discounts
Nowadays, my inbox is flooded with discounts. While these offers are fun and ‘personal’ (I used that term lightly), they…
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Anomaly heads for the winning post with SkyBet
Anomaly has won the SkyBet account just in time for the Cheltenham national hunt racing festival where SkyBet is launching…
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BETC takes Citröen on a bear hunt
Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the…
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Coach appoints Mother London for global campaign
Mother London quietly won leather goods brand Coach in 2024, and is now launching its first campaign for the US…
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Lindsay Pattison quits WPP after 16 years to ‘slow down’
WPP’s chief people officer, Lindsay Pattison, is leaving the group to take a break from the world of advertising and…
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MullenLowe replaces Bullard with global CD Rodriguez
IPG’s MullenLowe has named Carlos Andrés Rodríguez as its new UK ECD. He replaces Nicky Bullard, who announced her departure…
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VCCP’s Iva Johan: the real-life consequences of digital fails
By Iva Johan, CSO at Bernadette, VCCP’s digital experience agency In today’s hyper-connected world, more than 60% of all brand…
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Has Dove ditched DEI? New spot is all about the humour
“Moist” is a word that Dawn French and Jennifer Saunders used to get a lot of mileage out of in…
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Stormzy recipe hits right note for McDonald’s
Leo Burnett (or is it just Leo now?) is getting pretty good at this McDonald’s lark, now importing ‘Famous Orders’…
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