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Advertisers
MAA Ad of the Week: Aviva from adam&eveDDB
Can anyone make us love insurance companies? They’ve been in the news recently after events in New York (makes you…
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News
Landor: brands need to be not just recognisable, but deeply felt
The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer…
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News
Sadoun has a pop at Omnicom and IPG in “merry merger” video
A typically ebullient Arthur Sadoun does his best to turn the proposed Omnicom-IPG merger to his advantage in this video…
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News
The MAA Agency of the Year 2024: Mother/The Or
Mother London’s consistent excellence always keeps the bar high for British advertising and in 2024 it has truly been an…
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Advertisers
Aint’s Jorg Riommi: who really benefits from mega-mergers?
Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of…
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Advertisers
BMW motors back for the present in Christmas ad
Christmas ads seem pretty well over and done with in the UK by now (who’ll be first to launch one…
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Advertisers
Johnson & Johnson is another big media win for WPP
WPP’s GroupM is ending 2024 on a high note, winning Johnson and Johnson’s US and Canada media accounts, worth around…
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Ad Tech
Facebook races ahead in ad revenue even though share is falling
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare…
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Advertisers
Long-serving BETC prepares Canal+ for a new era
Canal+ is heading for a separate listing in London as part of the break-up of the Bolloré media empire (including…
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