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MAA Ad of the Week: Fold7 for Audible
Fold7 is producing some interesting stuff and here it is for Amazon’s Audible, as ever a case of Amazon judging…
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Le Pub takes on zero-alcohol and dating in New Year campaigns
Heineken has sensibly been at the forefront of the zero-alcohol drink market, and with agency Le Pub has been embracing…
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Goff and Wilton’s Ark debuts for Huel
There’s been a quiet diaspora from adam&eveDDB, still one of the UK’s premier ad agencies and now a growing international…
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News
Medievalism or tech takeover? 2025 looks to be an uncertain year
What does 2025 have in store for the world of advertising and marketing? Among the many AI-focused predictions, agency Wonderhood…
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MAA Ads of the Year: KFC ‘Believe in Chicken’ from Mother
Who d’a believed it? Chicken can be cool? But that’s what KFC and agency Mother are achieving in the UK,…
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MAA Ads of the Year: Etsy’s ‘Where’s Wally?’ from Orchard Creative
This one won the Christmas prize, a stroke of genius from Orchard Creative to enlist book stalwart ‘Where’s Wally?’ Wally…
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MAA Ads of the Year: Barclays from BBH
No Ad of the Week this week (were there any ads?) so let’s begin a canter through the Ads of…
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MAA 2024 Review of the Year: what’s creativity got to do with it?
No prizes for guessing this year’s big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the…
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Polly McMorrow exits IPG’s McCann – joining Brim start-up looks likely option
It’s hardly surprising that some senior IPG execs are contemplating pastures new with the mooted takeover by Omnicom and now…
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