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Sven Huberts of Isobar: welcome to a multi-sensory marketing world
Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably…
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JD Sports and Cake create a Gen Z Christmas world
JD Sports has built a formidable presence against the pile-it-high-flog-it-cheap merchants by somehow or other remaining cool even as it…
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BA media takes off from WPP to Omnicom
Omnicom Media Group has won British Airways media from WPP in a last round pitch against Havas. WPP, which yesterday…
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WPP lands massive Coca-Cola global marketing task
Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s…
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Lucky Generals hits a new level with Amazon Christmas heart-wringer
The doorbell rang this morning; it’s Santa someone said. “You mean Jeff Bezos?” and it was. Amazon is going large…
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Boots goes all out for a Christmas epic
WPP construct The Pharm looks after Boots and it’s thrown the kitchen sink at ‘Bags of Joy’ with actress Jenna…
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Is a result on the way in the giant Coca-Cola review?
The result of Coca-Cola’s massive creative and media review (Coke spent over £3bn pre-lockdown, down from its previous levels) is…
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UK Christmas ads: both ends of the clothing spectrum – TK Maxx and Joules
TK Maxx is where you pick up designer brands for less (wandered into one in London’s well-heeled financial district once,…
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Sweaty Scrooge finds Christmas spirit lurking in a Peloton, by adam&eveNY
It’s Christmas 2021, and all that stuff about helping other people seems to have gone out the window – for…
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